'The November Project' Workout Movement Takes Over Times Square

Brogan Graham and Bojan Mandaric stopped by "GMA" to explain the fitness craze.

— -- Born in Boston, the November Project is a year-round outdoor exercise group that fosters a sense of connection to encourage community members to get out of bed, particularly during cold winter months, and stay in shape.

The November Project workout took over "Good Morning America" in Times Square today and founders Brogan Graham and Bojan Mandaric stopped by "Good Morning America" to explain the fitness craze.

"It's like we're bringing back adult recess," Graham said. "We demand that people show up on time. We start no matter rain or shine. We make sure people are really kind to each other and then that they work their butt off, whether you're 95 or 15 years old. We're just looking for 100 percent."

Graham and Mandaric started the free, early-morning, 6:30 a.m., meet-up workout that uses the city as a gym.

"Find 'accountabilibuddy,'" Mandaric said, coining a new term for a workout buddy. "Someone that's going to keep you accountable. Someone that's going to get you out of bed, because it's so much easier to say, ‘I'll see you on the corner. We're going to go and run around the block, around the river.’

"But if you wake up and you're by yourself, you're not going to get up."

To join the November Project, all you have to do is show up to one of the workout “tribes” in one of 30 cities, or start your own.