Wife Surprises Husband With Birth Announcement During Adorable Photoshoot

"He hugged me instantly and cried with joy," said Bri Dow.

— -- Say cheese! You’re going to be a daddy!

Brandon Dow got the surprise of a lifetime when his wife, Bri Dow, revealed she was pregnant during a photo shoot her husband thought she had won from their former wedding photographer. The photos of Brandon's reaction have gone viral on social media.

Samantha Boos, the couple's photographer, told Bri and Brandon to each write three words on a chalkboard that described how they feel about each other.

Brandon, 26, affectionately wrote “Love, Cute, Sweet,” on his chalkboard along with a smiley face to describe his wife. The mother-to-be, however, shocked her husband with a much more profound message: “You’re going to be a daddy!”

“As soon as he was reading my board I just kept looking at his eyes and could tell he was so shocked and excited,” Bri, 24, of Wisconsin, told ABC News. “After he read my board he looked into my eyes and said ‘Really?!’ and I said ‘Yes!’ He hugged me instantly and cried with joy. It was the perfect moment and feeling I will never forget.”

“Brandon proposed to me while we both were wakeboarding and had his sister record that special moment,” she recalled. “I always knew that I wanted to surprise him somehow just as he surprised me with the unique proposal.”

Safe to say she successfully settled the score.

The happy couple will find out the sex of the baby in late September.