NORTH CONWAY, N.H. -- It was the final question of the event.
Bush breathed deeply. "First of all, my heart goes out to you about your child," he said. "I have had personal experience with this, and just the heartbreaking nature of someone you love with all your heart, who is afflicted with addiction or even worse dies, it’s just …"
He paused, a sigh escaped him, his voice filled with emotion: "It's horrible."
He was speaking of his daughter, Noelle, who was arrested in 2002 at the age of 24 for trying to fill a fraudulent prescription for Xanax and later served some time jail after she was found with crack cocaine during a stay at a drug rehabilitation center.
"Somehow, if it's heroin or cocaine or alcohol, we say, 'They decided it. They're getting what they deserved,'" he said, as part of a Huffington Post Web series.
"It's easy to be pro-life for the nine months you're in the womb. They haven't done anything to disappoint us yet. They're perfect in there! But they get out, that's when it gets tough. The 16-year-old teenage girl on the floor of the county lockup, addicted to heroin; I'm pro-life for her, too."
"People are amazed at the magnitude of this problem, " Soucy said. "If you haven't felt it yet you will. It's on everyone's agenda."
On CNN, he said, “It’s a horrible disease and I've seen it first-hand. My sister, Miriam was 9 years older than me so I grew up with her. She was my half-sister from my dad’s first marriage. And her parents got divorced when she was a little girl and Miriam was always very angry about it and it consumed her. She was smart and she was beautiful and yet her whole life she lived sort of as an angry teenager, sort of frozen emotionally in a state of rebellion.”
Soucy thinks it's important for conversations like this to happen and hopes that the issue is high on the agenda for whomever becomes president.
"When candidates are able to share their own personal stories and what may have worked in their states, I think those are important opportunities to share what what they’ve been through and learned,” he said.
For candidates like Bush, this becomes an opportunity to turn their struggles into support.
While speaking at a pharmacy in Hollis, New Hampshire, Bush again invoked his daughter.
"My precious daughter was caught in a pharmacy actually,” he said.
He proceeded to talk about his own record in Florida; creating drug courts (his daughter went to one) and implementing a prescription drug monitoring program.
He told NBC News that such struggles were the hardest thing he has had to endure.
And for Bush, like so many others, his experiences are not a burden, but an asset as he encounters so many on the trail who have endured similar experiences.
"I know the families who have suffered because of this. It's very easy to see," he said during a drug roundtable in September. "You can see it drained out of your face; you can just feel it."
Jessica Hopper contributed to this report.