Biden outspending Trump on campaign ads
In the crucial final two weeks of the election, the Trump campaign is being outspent by the Biden campaign on television ads $45 million to $54 million -- a spending gap that is further widened as pro-Biden outside groups are spending more than three times the amount pro-Trump outside groups are on the ad war.
In Iowa, for instance, Trump had been completely off the air since July and is only now set to go back up in a state where polls currently show a more competitive race than 2016, when the president won by over nine points. Sources pointed to the president's recent Iowa rally as a way the team hoped to make up for the lack of ad spending in the state.
The president's team has also been pulling back spending in other states crucial to his White House win four years ago. Earlier this month, the campaign canceled more than $2 million worth of airtime in Ohio, pushing back its return to the state until the last two weeks of October after being mostly quiet since the summer. It's now among Trump's top markets entering the home stretch, with $5.3 million reserved for airtime from Oct. 20 through Election Day.
And in key states like Pennsylvania, Michigan and Wisconsin, the Trump campaign is being vastly outpaced by the Biden campaign. From September through Election Day, Trump has invested about $31 million in those three states, compared to Biden who has poured more than $110 million in those states during the same period.
When asked about cutting ads in crucial swing states, Trump campaign Deputy National Press Secretary Samantha Zager called TV ads "a small piece of the voter outreach puzzle" and said that "it makes no sense to run TV ads in states we know we’re going to win, and in other states, they’re a useful tool to reach the right voters with the right message."
Needless or not, from Oct. 20 through Nov. 3, the Biden campaign, the Democratic National Committee and pro-Biden outside groups have reserved a total of $141.5 million of airtime, twice the $70.8 million that the Trump campaign and pro-Trump outside groups have reserved during the same period, according to ad spending data from media research firm CMAG.
-ABC News’ Will Steakin and Soo Rin Kim