Pouf, It's Gone: Melania Trump's $2,200 RNC Dress Sells Out

The cotton silk off-white dress sold out within hours of her speech.

Byby DAVID CAPLAN
July 19, 2016, 9:43 PM

— -- Style-savvy Melania Trump strikes again.

The Slovenian-born former model inspired so many women to snap up the $2,190 dress she wore during her speech Monday night at the RNC in Cleveland, that the retailer sold out of the stunner within hours of her appearance.

PHOTO: Presumptive Republican presidential nominee Donald Trump introduces his wife Melania on the first day of the Republican National Convention on July 18, 2016, at the Quicken Loans Arena in Cleveland, Ohio.
Presumptive Republican presidential nominee Donald Trump introduces his wife Melania on the first day of the Republican National Convention on July 18, 2016, at the Quicken Loans Arena in Cleveland, Ohio.
Joe Raedle/Getty Images

The wife of presumptive GOP presidential candidate Donald Trump, Melania bought the dress -- a cotton silk off-white dress from Serbian-born, London-based designer Roksanda Ilinic's Roksanda label -- from online retailer Net-a-porter, according to "Women's Wear Daily." Roksanda's pieces have been worn by Kate Middleton, Emma Stone, and Olivia Wilde.

But Melania did customize the dress, which the designer calls the "Margot," choosing to add chiffon poufs.

PHOTO: Presumptive Republican presidential nominee Donald Trump introduces his wife Melania on the first night of the Republican National Convention, July 18, 2016 in Cleveland, Ohio.
Presumptive Republican presidential nominee Donald Trump introduces his wife Melania on the first night of the Republican National Convention, July 18, 2016 in Cleveland, Ohio.
Chip Somodevilla/Getty Images

According to Net-a-porter, Melania chose the stunner without the help of a stylist.

Melania's love of fashion is apparent: From her days as a globe-trotting model, to the stunning Christian Dior by John Galliano wedding gown she wore when she married Donald, to her QVC jewelry and watch collection, style is an important aspect in her life.

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