Beckham won a fan vote for the annual honor, beating out New England Patriots tight end Rob Gronkowski, Pittsburgh Steelers wide receiver Antonio Brown and Arizona Cardinals cornerback Patrick Peterson. Beckham and Gronkowski were announced as the two finalists from among the initial four earlier this week.
Beckham missed the first four games of his rookie season with a hamstring injury, but he recovered to catch 91 passes for 1,305 yards and 12 touchdowns over the Giants' final 12 games -- a performance that earned him the NFL Offensive Rookie of the Year award.
Fans sometimes express concern about their favorite player landing on the Madden cover due to the fabled "Madden curse." Several players, including Adrian Peterson, Peyton Hillis and Brett Favre, have struggled in the seasons in which they were on the cover. And in the decade previous to this one, players such as Marshall Faulk, Michael Vick, Ray Lewis, Donovan McNabb and Shaun Alexander suffered serious injuries in their cover seasons.
ESPN.com's Darren Rovell contributed to this report.