Not in My House: People Go to the Little Guy for Repairs

The comely castaways of ABC's "Lost" aren't the only ones who are lost when it comes to television. When the television breaks -- or the computer, or any other hi-tech item in the house -- where do Americans turn? My firm, The NPD Group, has done research that examines how consumers buy warranties, installation services and technical support. We found that many Americans opt to bypass such services offered by major technology retailers and instead turn to independent installers and...Full Story
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