Build-A-Bear Workshop has closed the lines to its stores nationwide and in Canada after receiving an "overwhelming response" to its first-ever "Pay Your Age" day promotion.
The popular children's store announced Monday the sale, which would allow kids to pay a price that matched their age for any bear.
The rumors are true! ?? July 12 is the first-ever Pay Your Age Day at Build-A-Bear Workshop! For one day only, you can pay your age for ANY, we repeat, ANY furry friend at the Workshop*! Full Details US/CAN: https://t.co/NumcznV7vt UK: https://t.co/hHhpIi9F6s pic.twitter.com/UWXyMDm4x6— Build-A-Bear Workshop (@buildabear) July 9, 2018
Frenzied parents and children in search of a deal flocked to malls to take advantage, prompting the store to stop allowing additional guests due to "safety concerns," it said in a statement. The move was made at the request of local authorities, Build-A-Bear wrote on Twitter.
**Urgent Alert:— Build-A-Bear Workshop (@buildabear) July 12, 2018
Per local authorities, we cannot accept additional Guests at our locations due to crowd safety concerns. We have closed lines in our stores. We understand some Guests are disappointed and we will reach out directly as soon as possible. https://t.co/aSFfPCcfsG pic.twitter.com/WZJ53tOAEH
"We feel it is important to share that, based on the information available to us before the day began, we could not have predicted this reaction to our Pay Your Age Day event," the statement read. "We understand that many Guests were turned away as, due to safety concerns created by the crowds, authorities in certain locations closed Build-A-Bear stores and, in other locations, we were forced to limit the line."
Stuffed animals from the shop typically range from $16 to $75.
Vouchers were given to guests who were present in lines to be redeemed at a later time, and vouchers have been available online to Build-A-Bear Bonus Club members in the U.S. and Canada who log on to their accounts by midnight, the store said. The vouchers will be honored through Aug. 31.
In New York City, the Build-A-Bear Workshop on 34th Street near Herald Square stretched for blocks. Jackie Kelso, a manager of the Manhattan Build-A-Bear, told ABC News that “well over 1,500 people” showed up to the store. People began arriving at the store around 6 a.m., and some customers expressed frustration due to the long waits, she said.
"I think it's great," Kelso said of the unexpected response to the promotion, which she said was meant to highlight the store's new "Count Your Candles" birthday program. "I think we had a great outcome, and a lot of people are really excited about it."
At the Richland Mall in Waco, Texas, hundreds of people were seen standing outside of the store, waiting for a turn to create the perfect stuffed companion.
One shopper in Wesley Chapel, Florida, recorded the madness outside the Shops at Wiregrass shopping center, writing, "My heart goes out to all the @buildabear employees. May you find rest tonight."
Another shopper at the Northpark Mall in Davenport, Iowa, advised others not to come because the line stretched from one end of the mall to the other.
10/10 would not recommend going to build a bear at Northpark. Line is from one end of mall to the other. pic.twitter.com/5PUfKmeawX— Caitlin Bormann (@caitborm) July 12, 2018
Parents and children braved the heat at the Fashion Valley Mall in San Diego, California, to snag a discounted bear as well.