Defense challenges expert on reputation repair
Donald Trump's defense attorneys contested the conclusion of a plaintiff's expert who said restoring E. Jean Carroll's reputation would cost as much as $12 million.
Defense attorney Michael Madaio challenged the validity of Northwestern University professor Ashlee Humphreys' report, suggesting that it failed to consider Carroll's increased social media following and career prospects after she accused Trump of rape.
Madaio also argued that some of the negative attention Humphreys calculated really came from articles about the allegation, and not from Trump's statements denying the claim.
"It's likely more people know her name," Humphreys allowed.
Humphreys also conceded that she had never, herself, carried out a reputation repair campaign.
"Do you have any real-world experience other than being a professor?" Madaio asked. "Have you ever applied the methodologies in the report in the real world?"
"No," Humphreys responded. "I teach students how to apply these methodologies."
At several points during the cross-examination, Judge Kaplan expressed frustration with Madaio's questions and the pace of his cross-examination.
"We're now wasting time -- big time," Kaplan thundered at one point.
Court was subsequently adjourned for the day after Humphreys stepped down from the witness stand. The trial is scheduled to resume on Monday.