Defense attorney Todd Blanche says turned his attention to the three alleged catch-and-kill schemes cited by prosecutors, telling the jury that such arrangements were a normal industry practice and not illegal.

"There is nothing unusual ... about catching and killing," Blanche said.

He started with Dino Sajudin, the Trump Organization doorman who made unfounded claims about a love-child Trump supposedly fathered. Blanche called it "literally a made-up story."

Blanche used National Enquirer publisher David Pecker's initial desire to publish the story to undercut the idea of a conspiracy.

"The government wants you to believe that in Aaugust 2015 there was a super conspiratorial criminal meeting, where Mr. Pecker is going to criminally help Trump, and the first opportunity, he says, Oh no, I'm publishing this," Blanche said.

"What kind of a conspiracy is that?!" Blanche asked.

Defense attorney Todd Blanche highlighted that American Media Inc., the parent company of the National Enquirer, normally helped campaigns with suppressing negative information.

"This is the same thing AMI had been doing for decades," Blanche said. "They had been doing it for President Trump since the 90s."

"Nothing criminal about it -- it's done all the time," Blanche said.

Blanche added that AMI worked with Rahm Emanuel and Arnold Schwarzenegger during their campaigns and that published David Pecker thought his arrangement with Trump was "good business."

"There is zero criminal intent in that 2015 meeting," Cohen said about the Trump Tower meeting where prosecutors argued that the conspiracy originated.

Blanche calls the idea that "sophisticated people" like Trump and Pecker "believed positive stories in the National Enquirer could influence the 2016 election is preposterous."

Blanche highlighted the limited circulation of the National Enquirer -- about 350,000 at the time of the alleged scheme -- prevented the publication from having a meaningful impact on voters.

Defense attorney Todd Blanche sought to undermine a key moment in the state's story of the case -- the White House meeting in February 2017, in which Cohen said he and Trump discussed the plan to repay him.

Blanche showed jurors an email in which Cohen asked a Trump Organization employee to remind him what the agreed-upon monthly sum would be, which was sent less than a week after the meeting.

Blanche said the email demonstrated that there was no discussion of an agreement -- no "tight conspiracy."

"Six days later Cohen doesn't even know how much he's supposed to be paid,' Blanche said.

He also argued against the idea that the parties conspired to win the election.

"It doesn't matter if there was a conspiracy to try and win an election," Blanche said. "By the way, even that -- even if you find that's true -- that's still not enough. It doesn't matter if there was a conspiracy to try to win an election. Every campaign in this country is a conspiracy to promote a candidate."

Defense attorney Todd Blanche shifted his argument to the prosecution's burden to prove criminal intent, "Like a conscious objective. A purpose to defraud. There is no evidence of that ladies and gentlemen," Blanche said. "Where's the intent to defraud on the part of President Trump?"

"President Trump is not guilty. But I expect you're going to hear from Judge Merchan that there's something else that has to be proven beyond a reasonable doubt ... the government has to prove to you that President Trump caused these entries ... with an intent to defraud."

"There is no evidence of that," Blanche said. "Were's the intent to defraud on the part of President Trump?"

Displaying Michael Cohen's 1099 form, Blanche said, "If there was some deep-rooted intent to defraud, why do you think it was reported to the IRS as what it was? (Payments) to Michael Cohen, as Trump's personal attorney?"

"The Trump Organization disclosed these payments to the IRS," Blanche said.