The trials and resilience of Tammy Faye Bakker, one of America’s most famous televangelists
The Bakkers built a Christian-themed television act modeled after Johnny Carson.
Tammy Faye Bakker lived her life in front of television cameras. Starting from a modest children’s show featuring handmade puppets and barely disguised voices, she and her husband, Jim Bakker, eventually created a Christian-themed television broadcast modeled after secular late-night king Johnny Carson.
“She made Christianity look fun,” said actress Kristin Chenoweth, who is developing a Broadway show about Tammy Faye.
With Tammy singing and Jim hosting, the Bakkers built a religious television empire around their daily talk show PTL Club (“Praise the Lord") and a Christian theme park called Heritage USA -- until it all collapsed amid two scandals.
Admirers say she was a resilient woman who also battled prescription drug addiction and multiple bouts of cancer. Her husband cheated on her and went to federal prison. Her second husband was sent to prison, too. Her fans says she never lost her faith in God; Bakker even appeared on national television to say so hours before losing her battle with cancer.
By the mid-80s, the Bakkers were pulling in millions from their ministry. They had multiple houses, expensive cars, high-priced jewelry -- even an air-conditioned dog house -- but their success and exorbitant spending brought the couple scrutiny and criticism.
In an interview with "Good Morning America" in 1987, former host Charlie Gibson asked Jim and Tammy Faye if Jesus had not said it's "easier for a camel to pass through the eye of a needle than for a rich man to get to heaven?"
“The rich man, I would think, puts money first,” she said. “And I can say this before God, that we have never put money first.”
How Jim and Tammy Faye Bakker built 'PTL' money empire before downfall
In the 1987 interview with Ted Koppel on “Nightline,” she admitted, “I do like to shop. I probably am well-known for my shopping … but I am a bargain-hunter.”
She told Koppel shopping was “a kind of hobby to help my nerves … better than a psychiatrist.”
Remembering Tammy Faye Bakker's return to TV
In January 1987, at the height of their success, Tammy Faye suffered a breakdown, according to John Wigger, author of "PTL: The Rise and Fall of Jim and Tammy Faye Bakker's Evangelical Empire," and Don Hardister, PTL's former security chief.
Two months later, after she had entered the Betty Ford Center, the couple disclosed to their viewers in a videotaped message that Tammy Faye was being treated for drug dependency.
“I really felt I saw hell. I saw the other side,” she said of her condition in the Bakkers' videotaped message.
But the Bakkers were rocked again when their hometown newspaper, The Charlotte Observer, published an expose revealing Jim Bakker had a sexual encounter more than 6 years earlier with Jessica Hahn, a young church secretary from Long Island, New York.
Hahn later claimed that in December 1980, when she was 21 years old, Jim Bakker allegedly sexually assaulted her. The ministry then paid more than $200,000 in hush money. Jim Bakker disputed her account of a sexual assault and years later, he wrote in his book, "I Was Wrong," that the sex was consensual.
Jim Bakker resigned from PTL and Jerry Falwell, another well-known televangelist and minister, stepped in to run PTL until the Hahn scandal blew over.
However, at a press conference two months into his tenure heading up PTL, Falwell said the Bakkers were no longer fit to lead PTL, accusing Jim Bakker of homosexual activity, which Jim has since denied. Falwell also revealed a long list of demands that Tammy Faye Bakker made in order for them to permanently step aside from their ministry.
“Jim’s salary for lifetime [would be] $300,000 per year. Tammy’s salary for lifetime [would be] $100,000 annually,” Falwell said. “Two cars, security, attorney fees. [They] want a maid for one year. I don’t see any concern for the welfare of this ministry in that kind of request. I see the greed that brought them down.”
As the Bakker family was dealing with the scandals, late night hosts and “Saturday Night Live” also took swings at them, particularly Tammy Faye, with impressions of over-the-top makeup and mascara running down her face.
After a lengthy federal investigation into the ministry’s finances, Jim Bakker was indicted on charges of fraud and conspiracy. Three other PTL officials also faced a variety of charges. But not Tammy Faye.
“That was the big talk,” Suzanne Stevens, former anchor of Charlotte’s WSOC-TV, said. “Could she have known? How could she not have known? She was wearing fur coats, she was wearing rings!”
Jim Bakker’s criminal trial started in Charlotte, North Carolina, on Aug. 28, 1989.
“Today is a hard day for me. I want to tell my husband how much I love him today. I want to tell him to be a strong soldier,” she said from Florida, where the couple had relocated during a broadcast of the Bakkers’ new TV show, “Jim and Tammy.”
A jury found him guilty after a five week trial on all 24 counts, including mail fraud, wire fraud and conspiracy. Jim Bakker was sentenced to 45 years in prison and was ordered to pay a $500,000 fine.
After his sentencing, Tammy Faye sang a hymn at the news conference.
“I want to say I love my husband, my faith is still strong in the Lord, I still feel there’s nothing too hard for God. And I’m standing on Christ the solid rock,” she told reporters.
“It was classic Tammy Faye… both empathetic, and, and kind of pathetic right?” Mark Becker, a reporter for WSOC-TV, said of the news conference. “You don't know how to respond, except… what?"
In 1996, Tammy Faye spoke to ABC News about how she dealt with Jim Bakker’s time in prison. The couple had two children together: Jamie “Jay” and Tammy Sue.
“We were left with $1,000 to our name,” she said at the time. “I mean who would hire Tammy Faye Bakker? I was getting, like, two or three thousand a month from the resale shops for my clothes. That's what kept [our family] alive, you know, financially.”
Noted attorney Alan Dershowitz filed a successful appeal on behalf of Jim Bakker to reduce his sentence. Bakker was paroled in 1994 after serving just under five years.
But Tammy was not waiting for him. She had filed for divorce in 1992 and the next year married Roe Messner, the contractor who built Heritage USA.
“People were very shocked that they got divorced,” Chenoweth said. “I think the big surprise is that Tammy Faye was the one that really -- she couldn't do it.”
“Tammy had a knack for marrying men who would go to prison,” Wigger told ABC News. “Largely as a result of all of the financial fallout of PTL, Roe Messner was convicted of bankruptcy fraud, and sentenced to a few years in prison.”
Meanwhile, comedy shows continued to take aim at Tammy Faye.
“You know, just this, a clownish, you know, crying, you know, Jesus-praising, overly-make-upped person,” actor Jim J. Bullock said.
However, “Tammy Faye didn't slink away because she didn't know anything else,” Chenoweth said. “She needed to make money.”
So, Tammy teamed up with Bullock in 1996 to co-host a new talk show – the “Jim J. and Tammy Faye Show.”
Kristin Chenoweth on developing Tammy Faye Bakker story for Broadway
“It was done on a shoestring,” Bullock said. “And Tammy just didn't understand why we couldn't have a fancier set. And she's going, 'I don't understand! It looks like Sanford and Son!'"
Bullock remembered when she was asked to remove her makeup for a photoshoot.
“[Tammy Faye] said, ‘A clown never takes its makeup off.’ She knew that's how people remembered her,” Bullock recalled.
What televangelist Jim Bakker's Heritage USA theme park looks like today
In Fenton Bailey and Randy Barbato’s 2000 Documentary “The Eyes of Tammy Faye,” she returned to Heritage USA, the popular theme park she and Jim opened in 1978 that featured a 500-room hotel and waterpark complex in Fort Mill, South Carolina.
The park that had once earned millions annually was eventually shuttered after PTL filed for bankruptcy in 1987.
“The chairs were rusted, and it was, like, tumbleweeds even,” Chenoweth said. “And, her heart breaks, 'cause she put her heart, work, and soul into this place.”
“Everyone's attitude was changed in seeing that documentary -- and they understood her and not only understood her, but loved her,” Bullock said.
Randy Barbato said her relationship with the gay community was especially inspiring.
“Very early on during the AIDS epidemic there's footage of her embracing someone who’s identified as HIV positive. At a time, back then, when, you know, people were sort of suggesting people with HIV should be quarantined. That was pretty revolutionary," Barbato said.
Tammy Faye visited a gay bar in New York City in 2003, thanking the gay community.
“When I was going through my worst part of my life, I was hurting so bad… it was the gay community that found me and cared about me and I’ll always love you for that,” she said.
Over the last eleven years of her life, Tammy Faye struggled with health issues. In 1996, Tammy Faye announced she had colon cancer and went through treatments including chemotherapy.
Her cancer was in remission for years, when it returned, this time to her lungs. She told Larry King on his show in March 2004 that it was inoperable and she was once again starting chemotherapy.
“Tammy called us up and said she didn't have very long to live and she wanted us to document it,” Barbato said of his documentary “Tammy Faye: Death Defying.” “Then the irony was that she didn't die.”
But after a brief remission, Tammy announced in July 2005 that the cancer had returned. She remained optimistic and faithful as she talked about her health battle.
“She believed that when she took her last breath, that she would see the one who she loved and talked about and sang about and cried about, which gave her not only courage, but it gave her something to smile about,” said BeBe Winans, a gospel singer who made his name on PTL.
On July 19, 2007, she gave her final interview on "Larry King Live." Hours after the broadcast, she died.
“I thought, ‘You know, that is just like Tammy Faye to go on TV and to share her experience and her suffering when she's actively dying,’” said Suzanne Stevens, a former anchor for ABC News Charlotte affiliate WSOC-TV.
Chenoweth said she remember Tammy Faye's singing, “If Life Hands You a Lemon, (You Start Makin’ Lemonade).”
“Literally, I know she's in heaven, but I wish that was on her stone, because that was her,” Chenoweth said. “She did it at every turn. She was constantly the one to look on the brighter side of life.”
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