South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


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South Carolina voters prefer Trump over Haley on key issues

As they cast their ballots for the former president, many Palmetto State voters had immigration and economy on the brain, according to preliminary results from ABC News exit polling. A staggering 71 percent said they trusted Trump more on border security, compared to 27 percent who said they trusted Haley more, and by 69 percent said they trusted Trump more on the economy. They were unconvinced by Haley’s recent pivot to frame Trump as old and incompetent — 71 percent of voters said Trump had both the physical and mental health necessary to be president, while only 59 percent said Haley did.

As Geoffrey wrote earlier this week, the state’s electorate is part of what gave Trump such a sharp edge tonight, and the preliminary exit polling demonstrates it: 61 percent of Republican voters in the exit polling identified themselves as evangelical white Christians, and of them, Trump won 75 percent of the vote.

Kaleigh Rogers, 538


Congressional district data suggests Haley will win zero delegates

Update on the delegate watch: At about 24 percent reporting statewide, ABC News projects Trump has won 38 delegates out of 50 so far. That includes 29 delegates for winning the state popular vote and 9 for winning 3 congressional districts. There are 12 delegates from 4 districts where ABC News has yet to make projections — but Trump currently leads every CD by at least 10 points! But in the district that would be most favorable to Haley, CD-01, home to Charleston, we have few votes. So she could end up getting 3 delegates tonight ... in her home state.

—G. Elliott Morris, 538


Trump leads as expected as we get more votes

Trump is projected to win tonight, and, as expected, his edge is showing up as we get actual returns from around South Carolina. With 24 percent of the expected vote reporting, he leads Haley by 15 points, 57 percent to 42 percent. We have nearly all the vote in from three counties, but only one especially sizable one: Berkeley County, which sits next door to Charleston. There, Trump leads by 17 points, 58 percent to 41 percent. In trying to gauge just how strong that is for Trump relative to 2016, it's a tad bit worse than the combined 62 percent vote share that Trump, Ted Cruz and Ben Carson collected in the county back then. Still, it points to the all-but-certain outcome of a Trump victory tonight.

—Geoffrey Skelley, 538


Haley’s taking a while to speak …

Haley still hasn’t come out to address supporters yet. This is probably reading too much into it, but the longer she waits, the more I wonder if she is going to drop out. After New Hampshire, she spoke almost immediately.

—Nathaniel Rakich, 538


Final thought: If Biden was winning only 60 percent, people would be freaking out

I have become a little obsessed tonight about what we should be expecting Trump to hit in this primary a priori. That is, given Trump is assumed to be the eventual party nominee and almost universally liked in the GOP, should he be winning more than 60 percent in South Carolina?

I already gave my case for answering "no" to that question: Strictly speaking Trump is dominating the delegate count and running ahead of his 2016 vote share in most counties with complete counts this primary cycle. And if you consider that Haley gets a home-state advantage in South Carolina tonight, Trump's adjusted vote share is close to 65 or 70 percent; our delegate benchmarks think Trump should have won 68 percent of the vote based on the demographics of the state alone. That's not the highest number, but it's not the lowest right? Would 65 percent be "good" for Trump? 75 percent? 80?

One counterargument to this centers around how the media has covered historical performances by incumbent presidential candidates. Journalist Jill Lawrence points out that in 1992, Patrick Buchanan challenged incumbent President George H.W. Bush for the GOP nomination and won 40 percent in the New Hampshire primary, holding Bush to 58 percent of the vote. That's an almost identical split to the results from tonight. The New York Times journalist Robin Toner wrote up the results with the headline "BUSH JARRED IN FIRST PRIMARY" and said the result "amounted to a roar of anger" from Republican primary voters.

If Trump was a true incumbent, I imagine the news media would use a similar headline to describe tonight's results in South Carolina. Perhaps our expectations for him are too low, or we're too focused on the broader state of play? Haley said in her concession speech tonight that she will stay in the race indefinitely, so I guess we'll get more data on Super Tuesday — only 10 days from now. The primary lives on!

—G. Elliott Morris, 538