South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


0

You guys never watched “Rowan & Martin’s Laugh-In”?

Am I the only one who uses the term "bet your bippy"??

—Nathaniel Rakich, 538


Don't underestimate the ego factor

Right, so why is Haley sticking around if Trump is the presumptive nominee? We've put together a few hypotheses — spite, in case something happens, sticking it to the man etc — but, as ever with politicians, we cannot discount the possibility that she's in it for her. I keep thinking of Beto O'Rourke's "born to run" comments in the 2020 primary. A lot of politicians think this way!

—G. Elliott Morris, 538


… what is a bippy?

Nathaniel …

—Kaleigh Rogers, 538


But Haley doesn’t need to stay in the race for that, Monica

Haley’s name is already on the ballot in most future primary contests, as is DeSantis’s, Ramaswamy’s, etc. Haley can drop out of the race and then just jump back in if something happens to Trump. (You can bet your bippy that DeSantis would do that.) It’s not like Haley is going to win many delegates by losing to Trump by 30 points in every state.

—Nathaniel Rakich, 538


Final thought: If Biden was winning only 60 percent, people would be freaking out

I have become a little obsessed tonight about what we should be expecting Trump to hit in this primary a priori. That is, given Trump is assumed to be the eventual party nominee and almost universally liked in the GOP, should he be winning more than 60 percent in South Carolina?

I already gave my case for answering "no" to that question: Strictly speaking Trump is dominating the delegate count and running ahead of his 2016 vote share in most counties with complete counts this primary cycle. And if you consider that Haley gets a home-state advantage in South Carolina tonight, Trump's adjusted vote share is close to 65 or 70 percent; our delegate benchmarks think Trump should have won 68 percent of the vote based on the demographics of the state alone. That's not the highest number, but it's not the lowest right? Would 65 percent be "good" for Trump? 75 percent? 80?

One counterargument to this centers around how the media has covered historical performances by incumbent presidential candidates. Journalist Jill Lawrence points out that in 1992, Patrick Buchanan challenged incumbent President George H.W. Bush for the GOP nomination and won 40 percent in the New Hampshire primary, holding Bush to 58 percent of the vote. That's an almost identical split to the results from tonight. The New York Times journalist Robin Toner wrote up the results with the headline "BUSH JARRED IN FIRST PRIMARY" and said the result "amounted to a roar of anger" from Republican primary voters.

If Trump was a true incumbent, I imagine the news media would use a similar headline to describe tonight's results in South Carolina. Perhaps our expectations for him are too low, or we're too focused on the broader state of play? Haley said in her concession speech tonight that she will stay in the race indefinitely, so I guess we'll get more data on Super Tuesday — only 10 days from now. The primary lives on!

—G. Elliott Morris, 538