South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


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Spite might be a good reason, too

Nathaniel, I think that another explanation for Haley’s continued presence in the race is less political and more personal. Clearly, the two candidates don’t get along, and never really have. (Remember that the only reason Trump even tapped Haley as ambassador was as a favor to then-Lt. Gov. McMaster.) With the race getting increasingly chippy and personal, I think Haley may be staying in for longer than politically savvy because she knows just how much it gets under Trump’s skin. This is, after all, a politician who sells shirts that say "Go ahead and underestimate me, that’ll be fun."

Jacob Rubashkin, Inside Elections


I think that’s right, Kaleigh

It was pretty clear Trump was going to be the nominee after New Hampshire. I think maybe Haley could be forgiven for trying to stay in for a couple more weeks to see if she could move the needle in South Carolina, a state she knows so well. But after it was clear that Trump’s polling lead wasn’t shrinking, she lost any practical justification for staying in the race.

—Nathaniel Rakich, 538


Trump speaks early in the night in South Carolina

Shortly after quickly being projected the winner, Trump took to the stage and thanked his supporters. He said his victory tonight would be repeated in November, when they'd gather to tell Biden he was fired. Nine months is a long time to wait, he said, and he asked Gov. Henry McMaster, who was on the stage with him, if there was anything he could do to speed it up. "In certain countries, you're allowed to call your election date," he said, and added he would speed it up if he could. Rather than give a long speech himself, though, he shared the stage with McMaster and the states two Senators, Graham and Scott, who both condemned Trump after the Jan. 6 insurrection. Scott was until recently trying to oust Trump as the presumptive nominee, but Trump said he'd done a better job advocating for him than he had for himself. "I'm just very happy he didn’t have that same energy, drive because I probably would have been out of the race a long time ago," Trump said. Scott took to the stage and asked in a country growl, "Is South Carolina Trump country???" fully in campaign mode. The crowd booed Graham, who spoke flatteringly of Trump regardless.

—Monica Potts, 538


But, Nathaniel…

Was there any point besides principle in Haley staying in up until tonight? The writing has been on the wall for weeks, and getting trounced in her home state is a humiliation she could have spared herself. This obviously just makes the inevitable even more apparent, but if she didn’t drop out after New Hampshire, what’s a couple more weeks on principle? (Assuming she has enough money to continue campaigning through Super Tuesday, that is.)

Kaleigh Rogers, 538


Final thought: If Biden was winning only 60 percent, people would be freaking out

I have become a little obsessed tonight about what we should be expecting Trump to hit in this primary a priori. That is, given Trump is assumed to be the eventual party nominee and almost universally liked in the GOP, should he be winning more than 60 percent in South Carolina?

I already gave my case for answering "no" to that question: Strictly speaking Trump is dominating the delegate count and running ahead of his 2016 vote share in most counties with complete counts this primary cycle. And if you consider that Haley gets a home-state advantage in South Carolina tonight, Trump's adjusted vote share is close to 65 or 70 percent; our delegate benchmarks think Trump should have won 68 percent of the vote based on the demographics of the state alone. That's not the highest number, but it's not the lowest right? Would 65 percent be "good" for Trump? 75 percent? 80?

One counterargument to this centers around how the media has covered historical performances by incumbent presidential candidates. Journalist Jill Lawrence points out that in 1992, Patrick Buchanan challenged incumbent President George H.W. Bush for the GOP nomination and won 40 percent in the New Hampshire primary, holding Bush to 58 percent of the vote. That's an almost identical split to the results from tonight. The New York Times journalist Robin Toner wrote up the results with the headline "BUSH JARRED IN FIRST PRIMARY" and said the result "amounted to a roar of anger" from Republican primary voters.

If Trump was a true incumbent, I imagine the news media would use a similar headline to describe tonight's results in South Carolina. Perhaps our expectations for him are too low, or we're too focused on the broader state of play? Haley said in her concession speech tonight that she will stay in the race indefinitely, so I guess we'll get more data on Super Tuesday — only 10 days from now. The primary lives on!

—G. Elliott Morris, 538