South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


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Final thought: The primary is over, long live the primaries

You’re right, Nathaniel, this isn’t a real primary. If nothing really dramatic happens, Trump is going to easily walk to the nomination. My silver lining: Super Tuesday marks the start of our downballot primary season, with primary races for Senate in California and Texas, and primaries for House races in five states. So perhaps we’ll have something more competitive to talk about soon.

—Mary Radcliffe, 538


Final thought: Haley is a unique candidate

Well, this wasn’t the most eventful primary night I’ve ever live-blogged. But this gave me a chance to reflect on the increasingly unusual nature of Haley’s candidacy. I can see an emerging narrative about her speech, in which she positioned herself directly against the polarization represented by a Biden-Trump matchup. Haley is a former member of the Trump administration, yet she’s positioned herself more and more as a Trump alternative — not a Trump substitute. She’s focused mainly on the electability issue, but she did sound a bit like a center-right third party candidate there. That’s not all that struck me though — Haley has also run an explicitly gendered campaign, talking about her 5-inch heels and “if you want something done, ask a woman.” She is only the second woman to win delegates in Republican primaries or caucuses. (Carly Fiorina was the first.) As we track the (Trump-dominated) horse race, we shouldn’t lose sight of what a unique candidate she is.

—Julia Azari, 538 contributor


Final thought: A woman of her word …

If Haley truly does drag this out through Super Tuesday, I’m curious what she expects to gain from losing in a couple dozen more states. I get that her motivations are bigger than becoming the nominee at this point, but will such a thorough thumping serve such goals? Only time will tell!

Kaleigh Rogers, 538


Final thought: This is not a real primary

Tonight, Trump became the first non-incumbent Republican in the modern primary era to win all three of Iowa, New Hampshire and South Carolina. Haley has failed to win New Hampshire despite demographics that were practically engineered in a lab to be good for her, and she failed to win South Carolina despite it being her home state. Trump is going to be the nominee; it’s time to start treating the primary as over.

—Nathaniel Rakich, 538


Haley has gained ground but significantly lags Trump

Let's not sugar-coat this: If the polls are right, Haley will lose badly to Trump in South Carolina, her home state, tonight. According to 538's average of polls, Trump commands the support of 62 percent of likely primary voters compared with Haley's 34 percent. Haley has gained ground in recent weeks, likely a result of voter consolidation as the rest of the candidates dropped out after voting in Iowa and New Hampshire, but so has Trump.

Moreover, according to a poll released this week by Suffolk University/USA Today (which had a very similar breakdown to our average), Trump is leading Haley with most major demographics in the state. The former president leads among Republicans and conservatives, groups that make up 76 and 81 percent of Republican primary voters in the state, respectively. Haley, meanwhile, holds an almost 20-point lead among respondents who described themselves as moderate or liberal and a 26-point lead among those who say the most important issue is the future of democracy.

According to my colleague Geoffrey Skelley, if Trump wins by as much as the polls imply, it would be the best-ever performance for a non-incumbent presidential candidate in South Carolina primary history. (The current record is George H.W. Bush's 28-point win over Bob Dole in 1988.) Surely the Haley campaign will try to spin a victory out of defeat — Trump is no easy opponent, to be fair — but with these numbers there's simply no denying Trump's strength.

—G. Elliott Morris, 538