South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


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Answer: Trump isn't doing that well, but that doesn't mean he'll lose this fall

For the purposes of this analysis, I think we should view Trump as an incumbent when measuring his performance in the primary. Republican voters know exactly what Trump is like in the White House, and they can judge for themselves how he did on the issues they care about (he generally does well on this axis) and his character (things are more muddled here).

If we think of him as an incumbent, he is doing quite poorly. Remember how Pat Buchanan embarrassed H.W. Bush by getting 38 percent of the vote in New Hampshire in 1992 and is blamed for weakening him for the general? Haley has been doing better than Buchanan across the early states. There are plenty of Republican voters who don't think of Trump as ideal. We've probably all heard their arguments. Something along the line of, "his character isn't ideal, but he fights for me."

Now, what does this all mean for the contest against Biden in the fall? Not much. The vast majority of those people will vote for Trump in the fall. And if we are sticking with the 1992 comparison, Bill Clinton was a popular candidate (net +11 favorability in September of '92). Joe Biden is not. His favorability rating is currently at net -15 points. So, Trump is doing poorly, but so is Biden. When it's a race to the bottom all around, doing poorly in a GOP primary doesn't tell us all that much.

—Galen Druke, 538


Answer: I think Trump is doing well, yeah

I see your point, Mary — Trump has gotten “only” around 50-60 percent in the first three contested states — but I think in the grand scheme of things, that’s still a strong performance. Iowa winners much more often finish in the 20s or 30s, and New Hampshire is just weird because of its demographics and high proportion of independent voters. And at the end of the day, he’s the first non-incumbent Republican to win all three of Iowa, New Hampshire and South Carolina, and there’s a good chance he’s going to win all 56 contests.

—Nathaniel Rakich, 538


Answer: He’s not not doing well

For a non-incumbent (if former president), Trump has made short work of the primary calendar, basically annihilating any real competitors in record time without ever having to deign to step foot on a debate stage. The fact that he didn’t completely cruise to the nomination captures some of the hesitancy in the party that Julia highlighted, but at the end of the day, all Trump needs to do now is be more popular than Biden, who isn’t exactly the Prom King these days.

Kaleigh Rogers, 538


Answer: Expectations are hard to benchmark

I'm honestly not sure there is a clear way to go about establishing what Trump "should" be winning, Mary. On the one hand, polls had him at 61 percent, so 60 percent of the vote (as of now) is pretty good — especially if you consider he'll win the nomination easily by mid-March if this is the case.

Another benchmark would be the percent of the GOP electorate that calls themselves "part of the MAGA movement." According to preliminary ABC exit polls, that's about 44 percent of SC voters (50 percent said no and 6 percent were unsure). So by this benchmark, Trump is actually overperforming.

Too bad there aren't a whole lot of modern examples of former presidents + failed presidential candidates running in subsequent primaries, or else we could try to establish historical baselines. Trump's performance right now is somewhere between George H.W. Bush vs. Pat Buchanan and Jimmy Carter vs. Ted Kennedy. Both of those incumbents lost in the general.

—G. Elliott Morris, 538


Haley needs all 50 delegates tonight but might win zero instead

The Republican presidential primary started out in territory pretty friendly to Haley. That changes after today, making the South Carolina primary a sort of last chance for the former Palmetto State governor to prove she actually has a path to the 1,215 delegates necessary to secure the GOP nomination. It looks somewhere between unlikely and impossible that she'll be able to pull that off.

It's all about the numbers. According to the polls, Trump leads Haley by about 30 points among likely Republican primary voters. But his delegate lead is what really matters — and it's likely to be even larger. That's because the South Carolina Republican Party awards its delegates on a winner-takes-all basis. About half the delegates will go to the winner of the statewide vote (almost certainly Trump) and the remainder will go to the winner of each of the state's seven congressional districts. With a 30-point statewide victory, Trump would probably win every district resoundingly; in 2016, the largest difference between Trump's statewide margin (10 points) and his margin in the most anti-Trump county (which he lost by 5 points to Marco Rubio) was only 15 points.

This is all disastrous news for Haley, who needs all 50 delegates from the state to be on track to win the Republican nomination. The competition on and after Super Tuesday will be even tougher. According to the math powering 538's delegate benchmarks, Trump is leading Haley by around 57 points in California and 69 in Texas, the states with the largest delegate hauls on Super Tuesday. Those states also allocate delegates on a winner-takes-all basis, as long as a candidate wins at least 50 percent of the vote.

The primary, in other words, is functionally over. But because Trump has not yet clinched a majority of delegates, Haley's campaign technically has a chance of winning. It's just very, very low.

—G. Elliott Morris, 538