South Carolina primary 2024: Trump projected to win, Haley vows to stay in the race

What can we take away from Trump's big Palmetto State victory?

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.


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You guys never watched “Rowan & Martin’s Laugh-In”?

Am I the only one who uses the term "bet your bippy"??

—Nathaniel Rakich, 538


Don't underestimate the ego factor

Right, so why is Haley sticking around if Trump is the presumptive nominee? We've put together a few hypotheses — spite, in case something happens, sticking it to the man etc — but, as ever with politicians, we cannot discount the possibility that she's in it for her. I keep thinking of Beto O'Rourke's "born to run" comments in the 2020 primary. A lot of politicians think this way!

—G. Elliott Morris, 538


… what is a bippy?

Nathaniel …

—Kaleigh Rogers, 538


But Haley doesn’t need to stay in the race for that, Monica

Haley’s name is already on the ballot in most future primary contests, as is DeSantis’s, Ramaswamy’s, etc. Haley can drop out of the race and then just jump back in if something happens to Trump. (You can bet your bippy that DeSantis would do that.) It’s not like Haley is going to win many delegates by losing to Trump by 30 points in every state.

—Nathaniel Rakich, 538


Haley’s long history in South Carolina politics

It's not a huge surprise that Haley thinks she can win tonight despite the odds. Her first political success was in a 2004 South Carolina state House Republican primary, in which she unseated a powerful 30-year incumbent to win. She tells that story on the stump, and the message is clear: She's won as an underdog before.

As a legislator, Haley carved out a reputation in South Carolina as an outsider taking on state power. She sponsored a bill to force roll call votes on issues like raising legislator pay, losing support from her colleagues and a race for a committee chair position in the process. Later, as governor, she became known for luring businesses to the state, siding with business over labor, signing a 20-week abortion ban and blocking Medicaid expansion.

On social issues, though, she has tried to walk a middle path. Haley has talked about the racism her Indian American family faced in rural South Carolina, and supporters have said the "good ol' boys" network never quite accepted her in state politics. But she also frames her success as an example of how the South has made progress. She didn't tackle the issue of the Confederate battle flag flying over the State House until after a racist shooting in Charleston in 2015, in which nine churchgoers were killed in Emanuel AME Church. She has also sidestepped more recent controversies, like anti-transgender bathroom laws.

Of course, all of her history in the state hasn't seemed to help her against Trump. In polls, she's winning only about a third of potential voters. She may be used to playing the role of David, but not all Goliaths fall in defeat.

—Monica Potts, 538