A submersible on a tour of the Titanic wreckage was reported overdue by its operator OceanGate Expeditions on Sunday, prompting the United States Coast Guard to launch a search and rescue effort for the 22-foot, 23,000-pound vessel.

Designed with life support to sustain five crew members for 96 hours, the submersible would need to be rescued in three days to save its five passengers, according to the Coast Guard.

Stockton Rush founded Washington-based OceanGate in 2009 to make deep-sea exploration more accessible to scientists and tourists. Fourteen years, more than 200 dives and three submersible designs later, the company now finds itself in a desperate search to recover the submersible carrying five people aboard that’s gone missing off the coast of Newfoundland, Canada.

OceanGate confirmed Monday it had lost contact with a submersible, saying in a statement: "We are exploring and mobilizing all options to bring the crew back safely. Our entire focus is on the crewmembers in the submersible and their families. We are working toward the safe return of the crewmembers."

Here's what we know about the submersible.

-ABC News' Peter Charalambous and Sam Sweeney

Digital marketing tycoon Chris Brown originally planned to go on Sunday's submersible tour of the Titanic wreckage but withdrew due to safety concerns. His friend, Hamish Harding, is among those aboard the missing vessel.

Brown, who described himself as a "modern day adventurer," admitted that he knew "very little" about the tour operator, OceanGate Expeditions, prior to signing up. But he said the deep-sea trip initially sounded "like a great idea."

"The Titanic's obviously an iconic wreck," Brown told ABC News' Michael Strahan during an interview Wednesday on "Good Morning America."

"OceanGate had put forward this program to go down and do a 3D scan of the wreck," he added. "So it's a chance for an expedition, exploration and adding a bit of science into the situation."

Brown said safety concerns ultimately led him to pull out of the trip, but he declined to go into detail.

"I'm not really sure that this is the time to be going into that sort of thing," he added. "I think that the focus right now has to be on trying to rescue these people. It's not fair on the families and friends to be making speculation about what might've happened or how it happened at this point."

Brown said he feels "no" apprehension about joining similar projects in the future but noted that it's important to "think about all the risks."

"If you don’t have an appetite for those risks, then you might not go ahead," he said. "You may try and mitigate those by bringing in some expertise from outside. You might have other risks or dangers that could be mitigated by changing the time of when you go out there."