How a 15-Year-Old Iowa Farm Boy Is Pranking the Presidential Race

This independent contender is hot now, but what happens when school starts?

— -- It all started as a joke by a 15-year-old kid on a small-town Iowa farm. But before long, the independent presidential contender was thrust into national headlines.

His name: “Deez Nuts.”

"The form was very generic, and barely needed anything to go with it," the 15-year-old told ABC News in an email interview today.

When asked why he chose that name, Brady responded with two words: "good marketing."

And it's working. The unexpected independent is surging into the national political spotlight. His Twitter account had more than 1,500 followers as of this morning. He has a campaign website featuring a strategy to get on every ballot in the country.

— Deez Nuts for Prez (@DeezNutsforPrez) August 20, 2015

Deez Nuts," an independent candidate, is now polling 9% in North Carolina, right after "He's Nuts" Donald Trump.

The media attention has been surreal, Brady’s dad, Mark Olson, told ABC News.

“[Brady] said something about filing something for the presidency. When your 15-year-old tells you that, you kind of laugh it off,” Olson said. “We’re so far out of our realm of what we do with this whole thing. I was just surprised that he was able to do what he did.

“[Brady] is getting [media requests] faster than he can answer them,” he added.

“Deez Nuts” is a popular Internet meme today, thanks to a recent video on “Vine,” but its origin can be traced back to hip-hop artist Dr. Dre’s debut album in 1992 called “The Chronic.”

So move over, Hillary Clinton and Donald Trump: Brady is going to take his candidacy “as far as America wants to take it," he told the Rolling Stone.

But the Deez Nuts campaign may hit an unexpected roadblock next week. “When school starts,” Brady’s dad said, “that’s the priority.”

Of course, there are other roadblocks. The Constitution requires the president to be at least 35 years old. And while the bottom of the FEC form does warn that “submission of false, erroneous or incomplete information” may result in a penalty, more substantial vetting happens after candidates start taking in donations and filing campaign finance forms for his committee, "Deez Nuts For President 2016."

Deez Nuts," an independent candidate, is now polling 9% in North Carolina, right after "He's Nuts" Donald Trump.

Ladies and Gentlemen. I would officially like to announce my endorsement of a candidate for 2016. #DEEZNUTS http://t.co/htPtPOFxfJ

Deez Nutz > Donald Trump

We may not be seeing the name “Deez Nuts” on a real ballot anytime soon, but should we keep our eyes open for Brady Olson?

“It wouldn’t surprise me,” his dad said. “He’s frustrated that he can’t run for anything yet. The last election he was up all night following the results and the polls. He’s actually quite knowledgeable about politics for a 15 year old.”

Mark Olson says that while the story has been light and fun so far, it points to a larger issue: “It kind of shows the frustration with most Americans and the whole process. They are so desperate for somebody different.”

The unexpected candidate has also prompted more Google searches than Democratic frontrunner Hillary Clinton.

#DeezNuts: compared to @realDonaldTrump and @HillaryClinton this week, on @GoogleTrendshttps://t.co/pIZkJRdYO2 pic.twitter.com/XIlBIOz3ik

“[Brady] said something about filing something for the presidency. When your 15-year-old tells you that, you kind of laugh it off,” Olson said. “We’re so far out of our realm of what we do with this whole thing. I was just surprised that he was able to do what he did.

“[Brady] is getting [media requests] faster than he can answer them,” he added.

“Deez Nuts” is a popular Internet meme today, thanks to a recent video on “Vine,” but its origin can be traced back to hip-hop artist Dr. Dre’s debut album in 1992 called “The Chronic.”

So move over, Hillary Clinton and Donald Trump: Brady is going to take his candidacy “as far as America wants to take it," he told the Rolling Stone.

But the Deez Nuts campaign may hit an unexpected roadblock next week. “When school starts,” Brady’s dad said, “that’s the priority.”

Of course, there are other roadblocks. The Constitution requires the president to be at least 35 years old. And while the bottom of the FEC form does warn that “submission of false, erroneous or incomplete information” may result in a penalty, more substantial vetting happens after candidates start taking in donations and filing campaign finance forms for his committee, "Deez Nuts For President 2016."

Deez Nuts," an independent candidate, is now polling 9% in North Carolina, right after "He's Nuts" Donald Trump.

Ladies and Gentlemen. I would officially like to announce my endorsement of a candidate for 2016. #DEEZNUTS http://t.co/htPtPOFxfJ

Deez Nutz > Donald Trump

We may not be seeing the name “Deez Nuts” on a real ballot anytime soon, but should we keep our eyes open for Brady Olson?

“It wouldn’t surprise me,” his dad said. “He’s frustrated that he can’t run for anything yet. The last election he was up all night following the results and the polls. He’s actually quite knowledgeable about politics for a 15 year old.”

Mark Olson says that while the story has been light and fun so far, it points to a larger issue: “It kind of shows the frustration with most Americans and the whole process. They are so desperate for somebody different.”

The unexpected candidate has also prompted more Google searches than Democratic frontrunner Hillary Clinton.

#DeezNuts: compared to @realDonaldTrump and @HillaryClinton this week, on @GoogleTrendshttps://t.co/pIZkJRdYO2 pic.twitter.com/XIlBIOz3ik

Deez Nuts," an independent candidate, is now polling 9% in North Carolina, right after "He's Nuts" Donald Trump.

Ladies and Gentlemen. I would officially like to announce my endorsement of a candidate for 2016. #DEEZNUTS http://t.co/htPtPOFxfJ

Deez Nutz > Donald Trump

We may not be seeing the name “Deez Nuts” on a real ballot anytime soon, but should we keep our eyes open for Brady Olson?

“It wouldn’t surprise me,” his dad said. “He’s frustrated that he can’t run for anything yet. The last election he was up all night following the results and the polls. He’s actually quite knowledgeable about politics for a 15 year old.”

Mark Olson says that while the story has been light and fun so far, it points to a larger issue: “It kind of shows the frustration with most Americans and the whole process. They are so desperate for somebody different.”

The unexpected candidate has also prompted more Google searches than Democratic frontrunner Hillary Clinton.

#DeezNuts: compared to @realDonaldTrump and @HillaryClinton this week, on @GoogleTrendshttps://t.co/pIZkJRdYO2 pic.twitter.com/XIlBIOz3ik