“The View” is Up Week to Week in Total Viewers and Women 18-49 Delivering its Strongest Numbers in Nearly 3 Months

By
Lauri Hogan
September 24, 2015, 2:12 PM ET
3 min read

— -- “The View” Scores its Most-watched Telecast Since April 2015

“The View” Outperforms the July Sweep in All Key Target Demos

“The View” Ranks No. 1 in its Time Periods with Women 25-54 in 7 of the Top 10 U.S. Markets

ABC’s “The View” averaged 2.528 million Total Viewers, 536,000 Women 25-54 and 419,000 Women 18-49 for the week of September 14, 2015, based on Live +Same Day Data from Nielsen Media Research.  “The View” beat CBS’ “The Talk” (2.524 million and 405,000, respectively) during its premiere week in Total Viewers (+4,000) and Women 18-49 (+14,000).

For the 2nd week in a row, “The View” was up over the previous week (2.506 million and 413,000, respectively, for w/o 9/7/15) in Total Viewers (+1%) and Women 18-49 (+1%) to deliver its strongest numbers in nearly 3 months – since w/o 6/22/15.

On Thursday (9/17/15), “The View” scored its most-watched telecast (2.748 million) since April – since 4/21/15.

Compared to its performance during the 2015 July Sweep (2.402 million, 498,000 and 382,000, respectively), “The View” outperformed the month in all key target demos: Total Viewers (+126,000), Women 25-54 (+38,000) and Women 18-49 (+37,000).

“The View” ranked No. 1 in its time periods with Women 25-54 in 7 of the Top 10 U.S. Markets: New York (1.3/10), Los Angeles (0.6/6-tied), Chicago (1.1/9), Philadelphia (1.9/14), Boston (1.2/12), Atlanta (2.2/14) and Houston (1.0/7-tied).

Week of September 14, 2015:

PROGRAM AVERAGES     TOTAL VIEWERS    WOMEN 25-54(000)/Rtg     WOMEN 18-49(000)/Rtg 

ABC “THE VIEW”          2,528,000          536,000/0.9               419,000/0.7

CBS “THE TALK”          2,524,000          575,000/1.0               405,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 9/14/15, 9/7/15 and 9/15/14.   Most Current: July 2015 Sweep (7/2-7/29/15)

WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day - week of 09/14/15.

ABC Media Relations: Lauri.L.Hogan (212) 456-6358    lauri.l.hogan@abc.com

Pons Rongavilla (818) 460-5615 ponciano.rongavilla@disney.com

Catherine Lord (818) 460-6628  catherine.lord@disney.com

– ABC –