Wrapping up his closing statement, Giuliani attorney Joseph Sibley acknowledged that his client must pay something to Ruby Freeman and Shaye Moss, but encouraged the jury to issue a measured punishment -- in spite of how Giuliani has conducted himself this week.

"Rudy Giuliani is a good man," Sibley told the jurors. "I know some of you may not think that, and he hasn't exactly helped himself with some of the things that happened in the last few days."

"I know he's done things that are wrong," Sibley said. "I know these women have been harmed. I'm not asking for a hall pass for that."

Nevertheless, Sibley said, the damages must be "in some way tied to what the actual damages are" and "more closely related to the actual damage number."

"Send a message to America that we can come together with compassion and sympathy," Sibley said. "And I think we need that."

"Irresponsible." "Wrongful Conduct."

Those are some of the descriptions of Rudy Giuliani's behavior toward Ruby Freeman and Shaye Moss that came from Giuliani's own lawyer during his closing argument.

Attorney Joseph Sibley conceded to jurors that his client had wronged Freeman and Moss. He also applauded what he called the "genuine" and powerful testimony from the two women.

But he implored jurors to levy a more measured penalty against Giuliani than the "catastrophic" sum requested by the two plaintiffs.

When jurors consider the cost of Giuliani's defamatory statements, Sibley said, they might say of Giuliani: "You should've been better. But you're not as bad as they made you out to be."

Sibley also implored jurors to discount the testimony of the plaintiff's expert witnesses, framing their delivery as "rehearsed."

"I almost wanted to look at the ceiling to see if the lawyers were puppeteering the witness," Sibley joked.

Sibley called the testimony of Dr. Ashlee Humphreys, who estimated that the cost to repair the reputations of Moss and Freeman is between $17.8 million and $47.4 million, "patently absurd," especially given that "people who believe this stuff are still going to believe it no matter what."

Plaintiffs' attorney Michael Gottlieb concluded his closing arguments with a plea for jurors to "send a message" with their verdict.

"Send it to Mr. Giuliani," he said. "But send it to every other powerful figure ... who is considering whether they'll take this chance ... to assassinate the character of ordinary people."

Gottlieb said Giuliani "abused his notoriety" and "access to power" to "scapegoat Ruby Freeman and Shaye Moss," telling jurors "he has no right to offer up two civil servants to a virtual mob."

"Facts matter," he said in closing. "Truth is truth. And you will be held accountable."

Giuliani attorney Joseph Sibley will present his closing arguments after a short break, after which the case will go to the jury.

Michael Gottlieb, an attorney for Ruby Freeman and Shaye Moss, asked jurors to award $24 million to each women -- a total cost to Giuliani of $48 million -- during his closing argument.

Gottlieb warned jurors that Joseph Sibley, an attorney for Giuliani, would call that sum an "outrageous and unfair amount."

"But it isn't," Gottlieb said. That figure is "not even close" to the reputational damage prompted by Giuliani's defamatory statements.

"This isn't a mathematical calculation," Gottlieb said. Jurors must "determine in dollars and cents" seemingly arbitrary factors such as the two women's "standing in the community" and "reputational harm."

Gottlieb said Freeman and Moss have experienced “what it’s like to become the targets of some of the most powerful men on the planet" and that they continue to know "full-well those men are still out there, saying the same things and making the same calls to action.”

Giuliani attorney Joseph Sibley scrutinized the credibility of the communications expert whose report on the reach of Giuliani's defamatory statements underpins the plaintiffs' request for tens of millions of dollars in damages.

Dr. Ashlee Humphreys, an expert witness for plaintiffs Ruby Freeman and Shaye Moss, fielded questions about the methodology she used to compile a report on the reputational harm that was done to the mother and daughter. Sibley sought to poke holes in that research as part of an effort to cast doubt on her findings.

"Reputation repair campaigns such as this are common," Humphreys said in response.

Sibley also highlighted Humphreys' participation as an expert witness in other cases, including in the defamation lawsuit filed against former President Trump by the writer E. Jean Carroll, and a case involving the conservative media outlet Gateway Pundit.

Noting that her past expert witness work exclusively targeted right-wing figures, Sibley asked, "Is there a reason for that?"

"No," she replied.