After reaching the goal of $200,000 about a day after the auction was introduced online last week, the fundraiser's "stretch" goal of $500,000 was announced, with the original deadline of August 4. The fundraising website announced today that every Wednesday, a new prize will be offered. Today, another $20,000 prize was added featuring a trip to Comic-Con International 2014 in San Diego with Martin in July. That prize was promptly claimed within an hour.
Leyton Cougar, executive director of the Wild Spirit Wolf Sanctuary, said he was "stunned" and "thrilled" that the fundraiser has raised more than $374,600.
Martin and his wife have been long-time members of the sanctuary. The couple organized a few small-scale fundraisers and named 10 wolves after book characters, Cougar said.
Cougar said he has never read the "Game of Thrones" books but loves the television series.
When asked how Martin might transform Goldblatt's name in the book, Cougar said, "I have no idea. George is so darn creative, he will come up with something clever."