STEPHANOPOULOS: ...to get all the items on his agenda passed. I =- I do want to move to another one, because there was significant action this week on -- on guns. We saw Senator Harry Reid basically say he's not going to include the assault weapons ban in his base package on gun control. And it's turned all of the fire in this issue of background checks. One of the things we saw overnight, Mayor Bloomberg of New York starting a $12 million ad campaign in target -- to target swing Senators.
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UNIDENTIFIED MALE: Guns are for hunting and protecting my family. I believe in the Second Amendment, and I'll fight to protect it. But with rights, come responsibilities. That's why I support comprehensive background checks so criminals, and the dangerously mental ill can't buy guns. That protects my rights, and my family.
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STEPHANOPOULOS: Jim Messina, it's no secret there was a lot of resistance from Democrats on the assault weapons ban, including Harry Reid. You saw Mayor Bloomberg right there. He's going to be advertising in both Democratic and Republican districts, Democrat and Republican states. You know, you work with Organization for Action, the president's super-PAC, you support the president's agenda. Are you going to target ads against Democrats, as well as Republicans on this issue?
MESSINA: Look, we're going to work out -- reach out to members of both parties on this. Background checks are supported by over 92 percent of Americans, including a majority of NRA members, a majority of Republicans. There's clear consensus in the states on this issue, and we're absolutely going to talk to members of both parties.
STEPHANOPOULOS: OK, so you'll be -- you'll be advertising in Democratic districts?
MESSINA: We'll figure out what advertising it is, but we're talking on grassroots -- last week, we over 100 events across the country, in both Democratic and congressional -- or and Republican congressional seats. We had over one million volunteers in the first month along, getting involved on this and other issues. And we're absolutely going to be advocating on the president's agenda.
STEPHANOPOULOS: We're still seeing, Karl Rove, the National Rifle Association digging in against universal background checks?
ROVE: Look, if you -- if you say should we keep the mentally ill and the -- and the criminals from getting guns, everybody would say yes. But that's not what this is about. We're talking about, in this instance, having a registry where if a grandfather wants to give a treasured shotgun to his grandson, or granddaughter, he has to register with the government and go and get approval as the government to give that gun to his grandchild.
ROVE: Well, I would say -- also transferring. And in addition, Senator Schumer for some reason or another, insists upon keeping a registry of guns. Now, if there's one thing that scares a lot of people who believe in the Second Amendment, is the federal government keeping a national registry of gun sales, and gun purchasers, and gun owners. And -- and -- and...
STEPHANOPOULOS: (Inaudible) how does the background check make any difference?