Facebook 'Reactions': 6 New Ways to Share What You Think of a Post

PHOTO: Chris Cox posted a video to Facebook showing the a new like feature.Chris Cox/Facebook
Chris Cox posted a video to Facebook showing the a new like feature.

Facebook's solution to the frequently requested "dislike" button is here.

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The company revealed today it is testing "Reactions," a set of six emoji that can be chosen when liking a post simply doesn't feel right.

"As you can see, it's not a 'dislike' button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun," Chris Cox, chief product officer at Facebook, said on his page.

The pilot test, which will begin today in Ireland and Spain, leads users who hover or long-press the like button to a set of six emoji letting them say "yay" and "wow," express love and laughter or sadness and anger.

"We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon," Cox said.

Mark Zuckerberg sparked excitement at a town hall last month when he said Facebook had something in the works to address the problem of wanting to show support for a post but not necessarily liking it.

"What they really want is the ability to express empathy," Zuckerberg said. "Not every moment is a good moment."

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