While the candidates may be racing against each other on the campaign trail and fighting it out on the podiums this month, the tech giants are up to something very similar.
This month the major technology companies are all racing to get their new products on shelves and one-up the others with better feature sets and price tags. Before the month is out, Apple, Microsoft, and Google are expected to make significant product announcements.
Of course, all the companies are preparing for the big holiday gadget buying season. "All of these consumer technology announcements are about getting people excited for the holiday selling cycle, which constitutes up to 40 percent of all consumer technology sales," Patrick Moorhead, principal analyst at Moor Insights & Strategy, told ABC News.
Moorhead explained the end-of-October rush. "Manufacturers have to announce, ship and educate the retail channels on all new products by mid to late October to make it for mid-November sales."
Call it a tech bonanza or a techravaganzaa! Below is what you can expect in the next couple of weeks.
And Apple is about to be ready too with its own smaller, cheaper tablet.
After months and months of rumors, Apple is expected to release a smaller version of its iPad -- dubbed the iPad Mini -- later this month. According to reports it will have a 7.85-inch screen, the same Lightning charging port as the iPhone 5, and an aluminum body. There's no word on the pricing, but it is expected to be competitive with the others. Check out more of the rumors here.
Microsoft Windows 8 and Surface
Launch date: Oct. 26
Apple's plan to release the iPad Mini in October might just be a matter of manufacturing timing, or it might have to do with Microsoft's forthcoming splash around Windows 8. After showing off the software for almost a year, Microsoft is ready with the next version of its operating system for tablets, laptops, and desktops. Windows 8 will begin shipping on new tablets and computers from Lenovo, Asus, Acer, Dell, HP and more on Oct. 26. You will also be able to buy the software and upgrade on that day.
But there's another major launch coming around the 26th -- Microsoft's own tablet, called Surface. Microsoft hasn't confirmed the exact date of release or the price.