Ad Track: E-Trade baby, you're a star; AT&T calls Scorsese

— -- NEW & NOTABLE

Baby, you're a star

How they made the ads: The crew at agency Grey New York filmed the baby (his name is not being disclosed) sitting in a highchair before a green screen making expressions, mostly in response to his mother. She sat in an adjacent room for the filming and was seen by the baby on a monitor. Added later digitally: the mouth movements of a 5-year-old actor, the voice of a 30-year-old and the keyboard, room items and clown.

The director's cut

He then directs the woman to envision she is "trapped in a loveless marriage." He tells the boy to visualize his father, on a business trip, as an ex-convict who betrayed him and should be killed. The tag line: "We won't interrupt your phone calls. Please don't interrupt our movies."

Giant-ade