All the Details of Victoria Beckham's First Flagship Store
"It feels like my second home," she said of the London store.
— -- Victoria Beckham opened her very first luxury flagship store in London's West End today.
The 6,040-square-foot retail space designed in a minimalist style by London Olympic Park architect Farshid Moussavi stocks clothes, eyewear and accessories from several of Victoria Beckham’s fashion lines.
The former Spice Girl turned fashion designer said she wanted the store be "warm and welcoming" to all and create a "beautiful" but functional space. In the same way as Apple or Burberry, customers will be able to make payments via iPads available in the store.
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"It's taken about two years," said Beckham said during an opening tour Wednesday. "We looked at a lot of different spaces but I fell in love with this one -– it feels like my second home."
Beckham flew to New York today to deliver a speech on HIV/AIDS at the United Nations General Assembly and was unable to attend the store opening. Luckily for customers, her soccer star husband David Beckham made a surprise appearance instead.