In one corner, we have chicken sandwich veteran Chick-fil-A, whose longtime slogan boasts, "We didn't invent the chicken, just the chicken sandwich."
In the other corner is Popeyes, who recently introduced their first-ever crispy chicken sandwich on a brioche bun.
Chick-fil-A tweeted Monday a seemingly simple message about their no-frills recipe for success that has acted as a catalyst for the next great Twitter food fight.
Popeyes reply tweeted with "...y'all good?" hinting at the brand's apparent subtweet response to their new sandwich.
Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in.
Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. So it came as no surprise when the fiery-branded chain tweeted out that the others are just playing second sandwich fiddle.
Popeyes almost immediately clapped back at Wendy's with a reply, saying, "Sounds like someone just ate one of our biscuits. Cause y'all looking thirsty."
But Wendy's came back with an even harder hit, this time at the expense of Popeyes' other menu items.
Naturally, Shake Shack decided to make light of the argument and said if people want a delicious chicken sandwich "without the beef," they know where to go.
As of the time of publication, McDonald's and KFC had yet to wade into the chicken sandwich conversation on social media.
This isn't the first time we've seen food brands square off on social media -- remember when IHOP tried to flip their P to a B for burgers? The internet and other restaurant chains, including Wendy's, flipped out over it, and you can read the rest here.
The only logical next step is to bring all the brands together at one dinner table and taste them side-by-side, because whether you're craving the buttery bun at Popeyes, a tried and true classic from Chick-fil-A or a fan favorite like Wendy's or Shake Shack, there's always room for another delicious chicken sandwich.
After all, we didn't invent the Twitter debate, but we are here for it.