Winnie Harlow channels RuPaul for 25th anniversary of M.A.C. Viva Glam campaign
M.A.C. celebrates 25 years of Viva Glam.
Exactly 25 years ago, M.A.C. cosmetics vowed to support those living with or affected by HIV and AIDS with the iconic Viva Glam lipstick campaign.
To help lead the celebration, supermodel Winnie Harlow was tapped to recreate the look of the first campaign that starred RuPaul in 1994 -- and she nailed it!
With big blonde hair, a matching red girdle and over-the-knee patent leather boots, the 24-year-old "America's Next Top Model" alum paid tribute in the best way possible.
On Instagram, Harlow announced that she is the new face of the legendary campaign. "I worked hard to pull this look and shoot together with my team, Inspired by one of the greatest charitable campaigns from 1994 (the year i was born)," she wrote.
She continued, "If you know me you know makeup is a love of mine so I’m speechless!"
M.A.C. also posted a version of the photos on social media, showcasing Harlow's irreverence, outrageous style and irrepressible love of life that the Viva Glam campaign has been celebrating since the beginning.
Harlow joins an all-star lineup of Viva Glam alum which include Ariana Grande, Sia, Taraji P. Henson and Pamela Anderson.
M.A.C. has already raised $500 million for 1,800 organizations that serve those affected by HIV and AIDS. This year, the campaign is expanding to also celebrate charities that support women, girls, and LGBTQ communities under a new name called the Viva Glam Fund.
The new Viva Glam 25 lipstick will be available to buy on May 1, and features shiny red packaging.
You can also shop the classic edition now.
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