Boob jobs, diet pills and boyfriends are the name of the game for many girls joining a new online game that allows users to do whatever it takes to become "the most famous, beautiful, sought-after bimbo across the globe."
"Miss Bimbo's" users — who are primarily teenagers but are as young 8 — create virtual characters known as bimbos, dress them, groom them and can even navigate them right onto a plastic surgeon's operating table.
Launched by business partners Chris Evans and French entrepreneur Nicholas Jacquart two months ago in Great Britain, "Miss Bimbo" has already attracted more than 200,000 users in Britain. The French version, created a year ago, boasts more than 1.2 million users.
Described by Evans as a cross between "Barbie" and "Tamagotchi," the virtual pet game created in Japan, "Miss Bimbo" hinges on users creating bimbos and then making sure they're taken care of.
"It's a virtual reality fashion game," Evans told ABCNEWS.com. "[Users] create a bimbo, buy her clothes, send her to university and love her and nurture her."
But it's the kind of loving and nurturing available in the game that has alarmed many body image experts who charge that the site is sending a bad message to young girls about what it means to be attractive and sexy.
"The fact that the game is encouraging girls to get boob jobs or go to the tanning salon or nab a rich boyfriend to make them more attractive or happier is just a sad awful message," said Leslie Goldman, the American author of "Locker Room Diaries: The Naked Truth About Women, Body Image." "It's a horrible example to set for girls in terms of what is fun and cool and what it means to be a woman."
Evans said that before now, he'd never considered the possible negative impact that game could have on young teens, and told ABCNews.com that he and his business partner are "looking into" the critics' claims.
But Evans also says that users want the game to be as real as possible – breast implants included.
"In real life there is the option of getting a boob job," said Evans.
"Yes, there are negative elements to the game. We can't ignore that life is sometimes rough. Relationships end or you can't afford the apartment you want," said Evans, who explained that earning enough money to buy a nice apartment is one of the game's challenges.
The money used in the game to buy things such as an apartment or a gym membership or diet pills is referred to as "Bimbo Money," and can be either be bought through a $3 text message or earned by users who succeed at games such as Sudoko. While users can register to play for free, the site's profits depend on users paying for the money rather than playing the games.
In addition to learning money management skills, Evans points out that there are other important lessons learned by playing the game.
"But there are lots of positive lessons that replicate messages in real life."
While feeding your bimbo too much chocolate has added virtual pounds to the animated girls' hips, feeding her fruits and vegetables will improve her health, Evans points out.
But body image guru Goldman isn't so sure that's the message users will pay attention to.
"I think we all know in life that certain things appeal more, things that make you seem more hip and cooler, and these things are aesthetically based services and goods like diet pills and boob jobs," said Goldman.