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It's time for Kim Kardashian to pay up.

At least, that's according to proponents of a proposed tax increase on millionaires in California. Courage Campaign has created a video urging the reality TV star to support a proposed initiative in California that would increase taxes on state residents who earn more than $1 million per year.

The video, posted on TaxKimK.com, claims Kardashian made $12 million in 2010 but paid only 10.3 percent in income taxes, compared to the average middle-class Californian who made $47,000 and forked over 9.3 percent in income taxes.

The campaign's website says those numbers are "not OK, especially when budget cuts are decimating schools and critical programs for children, the elderly, and the disabled."

"Not everyone was born a Kardashian, but we all need to pay our fair share," the video says.

"We are not judging Miss Kardashian, we are just making a very simple point," Rick Jacobs, the chairman and founderof Courage Campaign, told ABC News. "It isn't fair or appropriate for someone who makes that kind of money to pay the essentially the same tax rate as someone who makes $47,000 a year. It doesn't make any sense."

Kardashian's rep did not respond to a request for comment Tuesday from The Associated Press.

According to Jacobs, if Kardashian was taxed an extra 5 percent, she would still make over $10 million a year.

It's been estimated that the Kardashian family collectively raked in $65 million in 2010.

Courage Campaign is a non-profit organization that was founded in 2006 and now has 750,000 members, based mainly in Los Angeles.