Trump demotes campaign manager Brad Parscale in major shake-up amid sagging polling numbers

Bill Stepien, the deputy campaign manager, is set to take over Parscale’s job.

July 15, 2020, 10:48 PM

Less than four months from Election Day, President Donald Trump announced a major shake-up to his reelection team on Wednesday night, demoting longtime campaign manager Brad Parscale amid sinking polling numbers and a string of botched efforts to reboot his campaign amid the ongoing pandemic.

"I am pleased to announce that Bill Stepien has been promoted to the role of Trump Campaign Manager," the president wrote on Facebook, amid a Twitter outage due to several high-profile accounts being hacked.

Parscale, who served on the 2016 campaign as the digital director, and who sources say has been breathlessly loyal to the president but politically over his head, will stay on to lead digital and data strategies, the president said.

The president offered the campaign manager role to Stepien during a private meeting Tuesday at the White House. Stepien was elevated to deputy campaign manager in late May.

Senior level campaign sources reached by ABC News were shocked and did not see the change coming tonight. Parscale was informed of the change by Jared Kushner, sources said. This comes as Kushner and top campaign aides have been meeting all week on the campaign's path forward.

The news comes nearly a month after what many close to the president viewed as a catastrophic error in Tulsa -- promising Trump a rally with thousands of packed supporters both inside and outside the BOK Center and only delivering a one-third full arena sparking days of national media coverage. And just last week, the president's reelection team again failed to reboot its campaign, canceling a rally in Portsmouth, New Hampshire, at the last minute, citing weather concerns publicly while privately campaign officials were fearful of a repeat of Tulsa, sources told ABC News.

PHOTO: Bill Stepien leaves the New Jersey State House, June 9, 2014.
Bill Stepien leaves the New Jersey State House, June 9, 2014. White House political director Bill Stepien and Justin Clark, the director of the office of public liaison, are leaving the administration to work on President Donald Trump's re-election campaign.
Amy Newman/The Record of Bergen County via AP

Some close to Trump said the campaign shake-up will have little impact on the current state of the race given the president's refusal to change course.

"The president is still going to trample on the messaging being put out and spent millions on, moving Brad out doesn't change that," a Trump aide told ABC News.

Beyond the rally, public polling continues to show the president in dire straits, trailing presumptive Democratic nominee Joe Biden by double digits nationally and in many swing states.

In a Quinnipiac poll released Wednesday, Joe Biden had a 15-point advantage over Trump among registered voters. The poll also showed the president's approval rating sinking to dismal levels, with just 36% of registered voters saying they approve of the job he's doing as president while 60% say they disapprove. Among Republicans, 13% disapprove; among independents, 63% disapprove.

In the days following the Tulsa rally, Parscale face criticism over the move, even from within his own campaign, as 2016 campaign manager Corey Lewandowski, who also advises the 2020 campaign, called it a "fundamental mistake" in a radio interview.

"I lived this, as you know, I did this when candidate Trump was running. We won 38 primaries and caucuses under my stewardship, obviously all due to Donald Trump, but we never did something like this," Lewandowski said.

PHOTO: In this file photo taken on Oct. 2, 2018, Trump 2020 campaign manager Brad Parscale is seen before the start of a rally by President Donald Trump at Landers Center in Southaven, Miss.
In this file photo taken on Oct. 2, 2018, Trump 2020 campaign manager Brad Parscale is seen before the start of a rally by President Donald Trump at Landers Center in Southaven, Miss.
Mandel Ngan/AFP via Getty Images

Parsacle was named campaign manager in February 2018, ahead of the midterm elections and has led the team since, with the president's son-in-law and senior adviser, Kushner, retaining significant power over the campaign, including having the final say in most political moves.

After the 2016 campaign ended and before being named campaign manager, Parscale joined America First, the super PAC endorsed by the president that works to support his agenda outside the White House, as a senior adviser.

The Texas-based digital guru has also done work on behalf of the Republican National Committee.

"Brad makes no secret of his past business success," campaign spokesman Tim Murtaugh told ABC News last August. "Since 2016 he has sold three start-up companies: Parscale Media, Giles-Parscale and a medical device company. He sold all these to focus full time on the president's reelection."

The Biden campaign responded to the change in leadership in the Trump campaign in a new statement from campaign spokesperson Andrew Bates, arguing that the campaign leadership wasn’t the problem.

"Almost 140,000 Americans have lost their lives and millions more have lost their jobs because of Donald Trump’s failed leadership," Bates said. "The Trump campaign’s game of musical chairs won’t fix this. We need a new president for that."

ABC News' Molly Nagle contributed to this report.

Related Topics