Sexy 'Booth Babes' Under Siege

Feb. 2, 2006 — -- It's one of the sleazier sides of the Electronic Entertainment Expo, but it's also one of the biggest draws: "booth babes." Booth babes are the beautiful and leggy models and actresses hired to wear not much at all to attract drooling gamers to a company's booth.

But after a year that saw the video-game industry under fire from a number of directions, the Entertainment Software Association -- the group that holds E3 -- has announced that it will be more strictly enforcing the rules on what spokeswomen can wear to the trade show.

"I wouldn't say it's totally unique to this industry, I think a lot of conferences employ attractive women to hock wares," Greg Kasavin said. "I guess where the ESA is drawing a line is that they're trying to put a definition to what constitutes scantily clad and what's borderline offensive." Kasavin is the editor in chief of the popular video-game Web site, Gamespot.com.

As attendees head to this year's show, many are asking whether they'll be walking into the same loud, brash and provocative environment they're used to or into a more puritanical expo with a kinder, gentler disposition?

Walking into the annual Electronic Entertainment Expo is like leaving Earth and landing on a planet where geeks rule. Video games are played by beautiful girls who want to hang out with a gamer who really knows how to handle a joystick.

The expo is the largest video- and computer-trade show in the country. Every spring, tens of thousands of industry professionals, buyers and journalists descend on the Los Angeles Convention Center to get a glimpse of the latest and greatest games and gear.

"It's sensory overload," Kasavin said. "E3's noisy and crowded, and it's got huge signs blasting messages and lots of loud music playing, all competing for attention."

And one of the most popular ways to draw a crowd at E3 is through the use of scantily clad and often head-turning spokeswomen, commonly called "booth babes."