Peter Dinklage-Morgan Freeman rap battle among most popular Super Bowl ads

Peter Dinklage, Morgan Freeman, Martha Stewart and Chris Pratt pop up.

The ads are always big budget, shocking or hilarious, and they usually feature our favorite celebrities. This year was no exception.

Here's a round-up of some of the most-talked-about Super Bowl commercials from Sunday's national broadcast:

Skittles

Doritos Blaze and Mountain Dew Ice

The snack-food giant tapped two Hollywood heavy hitters, Peter Dinklage and Morgan Freeman, for a commercial that has them battling in a rap competition that showcases Doritos Blaze and Mountain Dew Ice. Of course, Missy Elliott and Busta Rhymes helped the two prepare.

Amazon

In Amazon's second commercial to promote Alexa, the intelligent personal assistant loses her voice. To help her, the company tapped a few replacements -- chef Gordon Ramsey, rapper Cardi B. and actress Rebel Wilson.

Budweiser

This year, the beer brand released a 1-minute commercial titled, "Stand by You." The brand takes us inside its factories where water -- not beer -- was being packaged to help local communities. Skylar Grey's rendition of Ben E. King's classic hit, "Stand by Me," plays in the background. In a caption on YouTube, Budweiser said the commercial showcases how "our employees have helped provide more than 79 million cans of water to cities across the U.S. that were impacted by natural disasters."

Sprint

The telephone company's minute-long commercial features Evelyn, a hyper-intelligent robot. Of course, Evelyn tells her co-worker about how he's making a big mistake by not having Sprint as his telephone provider.

Groupon

When actress Tiffany Haddish stopped by "Jimmy Kimmel Live" and recounted how she took Will and Jada Pinkett Smith on a Groupon swamp tour, the world took notice. So of course the discount e-commerce company tapped the stand-up comedian for a 30-second Super Bowl spot.

Universal Parks & Resorts

Rookwood Pottery

Fiona the hippo, who's likely the Cincinnati Zoo & Botanical Garden's most famous resident, stars in Rookwood Pottery's Super Bowl commercial.

NBC Sports' Winter Olympics

The Olympics are coming, and NBC Sports doesn't want you to forgetw hile watching the Big Game. The network tapped Olympic skier Lindsey Vonn for a Super Bowl commercial, showing not only her childhood videos and past runs on the slopes, but how she's preparing for her own big game. Alicia Keys' "Girl On Fire" plays in the background.

Michelob ULTRA

Chris Pratt stars in this beer company's 1-minute Super Bowl commercial. In the commercial, he says he's preparing for a "big role." But of course when he shows up, he's pointed to an area that reads, "Extras."

Kia Motors America

Rockstar Steven Tyler stars in Kia's commercial for its new 2018 Kia Stinger, where he gets in the car and is transported to a younger place and time.

Squarespace

Pepsi

M&M’s

H-E-B

Cowboy Troy helps the Texas grocery store in its 1-minute Super Bowl commercial. As he sings, many Texans show how they prepare for tailgates.

Lexus

The car company teamed up with the highly-anticipated Marvel film, "Black Panther," for its 1-minute Super Bowl commercial. The stars, including Chadwick Boseman, who plays Black Panther, race in Lexus vehicles. Marvel, like ABC News, is owned by Disney.

Coca-Cola

The soda company's 1-minute Super Bowl commercial is titled, "The Wonder of Us." And it showcases different people -- from cheerleaders to skateboarders to beachgoers -- simply enjoying a Coke.

PETA

Actor James Cromwell stars as a priest in the animal advocacy group's Super Bowl commercial, "Redemption." He listens to a person confess his sins when it comes to animals.

Pringles

The chip company's 30-second Super Bowl commercial, "Wow," features three guys who are easily fascinated by stacking Pringles to create new flavor combinations.

Tide

David Harbour stars in Tide's 30-second Super Bowl commercial, but the only problem is no one told last year's star, Terry Bradshaw.

NFL

New York Giants Eli Manning and Odell Beckham Jr. bring their touchdown celebrations to life in the NFL's "Dirty Dancing" commercial.

Toyota

The car maker’s 1-minute spot follows the journey of Canadian Paralympian Lauren Woolstencroft, who has a story the company says is proof "anything is possible."

Quicken Loans

Quicken tapped comedian Michael Key and rapper Big Sean to guest star in a 1-minute spot promoting Rocket Mortgage.