The service allows customers to browse the latest iPhone models with the help of live assistance.

Users will be able to search by composer, work and conductor.

Bloomberg says the company is still trying to iron out hardware and software issues.

According to Bloomberg, Apple may release an iPhone 15 Ultra that would be faster and more powerful than the iPhone 14 Pro and Pro Max.

The company says 2 billion people are now using Apple devices.

TikTok has more than 100 million monthly active users in the U.S.

Plus, MoviePass is testing out new plans for its relaunch, and researchers are in the process of developing wearable ultrasound technology.

IOS 16.3 will have an extra level of protection for Apple ID.

The next generation of iPhones will reportedly feature thinner, curved bezels that are similar to the current Apple Watch series.

The latest laptops can be purchased with either the M2 Pro or M2 Max chips.

Apple CEO Tim Cook will take a more than 40% pay cut this year from a year earlier as the company adjusts how it calculates his compensation

Apple is reportedly working on adding a touch screen feature in 2025.

The company has been working on the virtual and augmented headset for years and is expected to announce the product this spring, according to Bloomberg.

The company said it plans to charge customers an additional $20 for its out-of-warranty service for most models.

Apple's decline came amid unsettling economic trends.

Apple is facing a new proposed class action lawsuit alleging the Apple Watch's blood oxygen sensor is racially biased against people with dark skin tones.

The woman’s family located her off the side of a California highway and reported an accident prompting a rescue.

Cloe Fields and her boyfriend, Christian, were airlifted out of Angeles National Forest after using her Apple iPhone 14’s Emergency SOS feature to contact authorities via satellites.

Plus, bitmoji-style avatars are now available on WhatsApp and Google reveals the year's most popular searches.

Two women are alleging that Apple’s AirTag devices encourage stalking and put their safety at risk.

The company will buy microchips produced in a new factory in Phoenix, Arizona.

The app BeReal topped the list of best apps while the battle game Apex Legends Mobile was the No. 1 game.

"What's going on here?" Musk asked in a tweet directed at Apple CEO Tim Cook.

Violent clashes erupted between workers and hazmat-suited police officers at China’s "iPhone city," where about half of the Apple devices are assembled.

Apple is heading into a faceoff in federal appeals court with the company behind the popular Fortnite video game

Apple said on Sunday that COVID-19 restrictions at an iPhone factory in China have "temporarily impacted" shipments of its flagship phone.

Apple said on Sunday that COVID-19 restrictions at an iPhone factory in China have "temporarily impacted" shipments of its flagship phone.

A man credits his Apple Watch with saving his life by automatically contacting first responders after he slammed his car into a pole. ABC News’ Rhiannon Ally reports.

Future iPhones will be compatible with universal USB-C charging.

The company is raising the monthly subscription prices on Apple TV+ and Apple Music due, in part, to higher music licensing costs.

New features include access to Apple Fitness+ and an option for clean energy charging to reduce the iPhone’s carbon footprint.

Mercedes-Benz is installing Apple’s Spatial Audio system with 31 speakers and Dolby Atmos in all of their new models.

The National Labor Relations Board says workers at an Apple store in Oklahoma City voted to unionize, marking the second unionized Apple store in the U.S. in a matter of months

The EU approved a new law requiring electronic devices to use a common charger, the USB-C port.

Apple’s vice president of health, Dr. Sumbul Desai, discusses new features on the Apple Watch that put a focus on women’s health.

Some users say they are experiencing buzzing and shaking when using camera apps.

Cupertino said it plans to add a clean energy charging feature designed to optimize charge time.

Apple released its long-awaited iOS 16 update to most iPhone users across the globe. It contains new security and user interface features.

Users will be able to choose customized fonts, layered wallpapers, photo shuffling and more.

The smartphones boast a better camera and a new satellite feature that will help with emergency phone calls.

The iPhone 14 will be available next week with the entry price point of $799.

Apple on Wednesday announced its new line of iPhones, Apple Watches and AirPods at a launch event from the company's headquarters in Cupertino, California.

As Apple gets set to roll out its pricey new model, experts share tips and tricks to refresh your current model to make it last longer and save money.

The company will reportedly unveil the new iPhone 14.

Bloomberg reported that the filings are for the names "Reality One," "Reality Pro" and "Reality Processor."

The iPhone 14 could be unveiled at the event.

The iPhone 14 is widely expected to feature an improved camera, among other updates.

A flaw was detected that could allow hackers to take over a person's device.

The iPhone 14 and three Apple Watch models are expected to be unveiled at Cupertino’s upcoming event.

Apple reportedly recently tested ads in Apple Maps and may add them to the Apple Podcasts and Apple Books apps.