“King of Infomercials” Don Lapre Commits Suicide Before Fraud Trial

Infomercial pitchman Don Lapre committed suicide in prison, two days before he was to face charges of defrauding thousands of people in Internet business schemes.

Authorities discovered his body on Sunday morning in a Florence, Ariz.,  prison cell.  His trial was scheduled to begin on Tuesday.

Matt Hershey, a spokesman for the U.S. Marshals Service, said it appeared Lapre committed suicide, but the Pinal County Medical Examiner's office will determine the exact cause of death, reported the Associated Press.

A grand jury indicted Lapre in June on 41 counts of conspiracy, mail fraud, wire fraud and promotional money laundering. He was accused of overseeing and promoting a scheme through his company, "The Greatest Vitamin in the World."

At least 220,000 victims in the scheme were defrauded of nearly $52 million, the government alleged.

Lapre, 47, referred to himself as the "King of Infomercials" and was parodied on Saturday Night Live through a recurring sketch by actor David Spade.

On his website, donlapre.com, registered under his name, he wrote:

"I tried to create the best product on earth, paid out millions, made very little trying to make it a success, had attorneys review my entire company, paid out millions in refunds, tried to make the commission and products better every single year, and in spite of all that, I have been accused of something I did not do."