(Image credit: JCPenney)

When JCPenney last heard from One Million Moms, the "pro family advocacy" organization was threatening to boycott the national retail chain for refusing to fire openly gay spokeswoman Ellen DeGeneres.

" By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years," OMM, a division of the American Family Association wrote on its website.

But JCP refused to budge, and the Moms, overwhelmed with so many other issues, had no choice but to move on.

But now they are back and JCP is once again their target-this time for showing a happy female couple in its May catalogue. And how do we know the women are a couple? Because, as OMM notes, " On pages ten and eleven, under the title "Freedom of Expression," you'll find "Wendi and her partner Maggie and daughters" and again "Wendi, daughters Raven and Clover, and partner Maggie" in text. In the picture both women are wearing wedding bands."

Last time the Moms contacted JCP's corporate office, they were given the brush off. So now they are encouraging concerned customers to call or visit their local store managers. But they urge kindness " when you ask them to tell corporate that they should remain neutral in the cultural war."

In an email statement, JCPenney said that "We want to be a store for all Americans. In celebration of Mother's Day, we're proud that our May book honors women from diverse backgrounds who all share the heartwarming experience of motherhood."