'The Price Is Right' to Launch Male Model Search

CBS via Getty Images

Long-running hit game show "The Price Is Right" is launching a viewer search to find a male model, and viewers will get to choose the winner from a group of finalists.

The lucky man will win a one-week stint on the CBS program in the fall.

According to the network, the model search will air as a five-episode web series competition on priceisright.com and youtube.com/priceisright in late September.

Hopefuls may attend an open casting call on August 30 in Los Angeles, where they'll be interviewed and judged by the show's female models and producers on qualities including "verbal skills, posing and ability to properly showcase a product," CBS said in a statement.

Those who make it past that stage will face a series of challenges designed to assess their on-camera presence and modeling skills.

The process will allow for one constant to win his way back in to the competition. At the end of the web series, up to six contestants will remain. Viewers will vote online to determine the winner, who will begin his one-week gig on the show on October 15.

"The Price Is Right" is well-known for featuring attractive female models showcasing the items offered for the program's pricing games.

The program as people now know it has been on the air since 1972, and was hosted by Bob Barker from then until his retirement in 2007. He was succeeded by comedian Drew Carey.