Justin Bieber's Manager Says 'Believe' Will Show Singer as 'Human'
Justin Bieber's latest movie, "Believe," opens on Christmas Day, but unlike his previous film, this one isn't about his rise to fame.
Instead, it's an attempt to repair the singer's image by showing how his fame often leads to situations that would be challenging for any teen to figure out, much less a teen who's living under the eye of the media, 24/7.
Specifically, the film promises to offer some insight into all the bad press that Bieber has gotten in the past year, from confrontations with paparazzi, to accusations of breaking the law and drug use, to the constant ridicule over his refusal to wear a shirt in public places. According to Bieber's manager, Scooter Braun, there won't be any dancing around these subjects - the film will deal with them "head on," he told ABC News Radio.
"You know, we actually canned the film for six months so we could address it," Braun told ABC News Radio about the negative headlines about the singer. "Because we realized we couldn't put out a fluff piece with everything that happened. You'll see in the film how we address it, because once it starts getting out of control, 90 percent of it isn't true. You can't address everything."
As a result, Braun said that when they go to see "Believe," fans will see Bieber portrayed with "complete vulnerability" and as "a human."
As Braun explained, "I think people forget that it's a 19-year-old kid, trying to figure it out."
That sentiment is echoed by Jon M. Chu, the director of "Believe," who was also behind the camera for "Never Say Never," Bieber's concert film.
"I wanted the world to see Justin the way I know Justin, warts and all, because I think if you see him, you'll see the kid in there," Chu told reporters at the film's premiere. "You'll see the kid turning into an artist. You'll see him making choices about taking over his empire; some wrong and some right choices."
Added Chu, "I think you'll see a kid who's sometimes confused about those issues and sometimes knows exactly where he stands on it."
What the director wants fans to understand is that just because Bieber is famous, it doesn't mean that taking shots at him should be a national sport.
"He's not a product that we get to take down for our entertainment," Chu said. "I think he's someone that we get to watch the journey of and to root for to survive it all."
Justin Bieber's "Believe" hits theaters Wednesday.