ABC News and Bluefin Labs will Collaborate for Social TV Analysis of Major Events in the 2012 Campaign

ABC News and Bluefin Labs announce a collaboration for coverage of key nights in the 2012 presidential campaign including on-air use of social media insights, analytics and data visualizations during ABC News broadcasts of Super Tuesday, the presidential and vice presidential debates, the Republican and Democratic conventions, Election Night and the inauguration. Since the launch of ABC News' Political Stock Market in November, Bluefin Labs' leading Social TV analytics technology has given ABC News viewers real-time assessment of how voters are reacting to every twist and turn in an ever-changing presidential primary.

Data visualizations of social conversations and sentiment have also been used on air like never before. As these historic nights unfold, Bluefin Labs will be monitoring public reaction to televised events and providing real time feedback to ABC News anchors, correspondents and producers giving ABC News viewers one more way to see the whole picture.

Bluefin Labs' technology, grounded in over 15 years of research at the MIT Media Lab, provides a real-time view into social media conversations about TV - volume of social buzz, topics of conversation, sentiment, and trends. This technology allows ABC News to tap into voters' reactions and bring TV viewers into the conversation like never before.

Bluefin Labs representatives will also be on site for ABC News broadcasts and will have key contributions to ABC News Digital stories.  Here are some examples of how ABC News has already integrated Bluefin Labs' data visualizations and analysis into broadcast coverage of events - from presidential debates to the Super Bowl.

  • "This Week with George Stephanopoulos" discussed public reaction to key moments of the ABC News New Hampshire Republican Debate on January 8 th.  Watch here.
  • "Good Morning America" used Bluefin findings to discuss the public reaction to the New York Giants Super Bowl win Monday, February 6 th. Watch here.

About the Political Stock Market

Cutting edge technology combines the collective analysis of our political experts at ABC News and social sentiment from publicly available Facebook & Twitter comments, search, trending, and influencer data compiled and weighted to show the virtual "stock price" of each candidate.  The market is open 7am-7pm ET, Monday-Friday, and is always visible at

About ABC News

ABC News delivers a big picture understanding of the world to empower and inspire viewers to make confident decisions for themselves and their families.  More people get their news from ABC News than from any other source. ABC News is responsible for all of the ABC Television Network's news programming on a variety of platforms: television, radio, and the Internet.  With an average television and radio audience of 180 million people in a given month, ABC News surpasses the competition.  More than 2,400 affiliate stations broadcast ABC News Radio's global news coverage.  In addition, ABC News NOW is a 24-hour news and information network currently available to 44 million users across cable, broadband, and mobile platforms. NewsOne, the affiliate news service of ABC News, provides live and packaged news, sports, and weather reports, as well as footage of news events, to 200 ABC affiliates and more than 30 domestic and international clients.

About Bluefin Labs

Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies, and TV networks. Bluefin Labs' technology and data enable clients, for the first time, to tap into data at scale that links people's social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded by Deb Roy and Michael Fleischman in 2008 and is headquartered in Cambridge, MA. For more about Bluefin Labs, visit