Superstorm Sandy Relief: Anheuser-Busch Turns Beer Into Water
ABC News' John Muller reports:
They're not turning water into wine but it's almost as miraculous.
They are turning beer into water.
About 44 thousand cases of water instead of brew are heading to the New York/New Jersey area free of charge.
"Personally, for me it does mean a little bit more because I do have family affected by it," said Anheuser-Busch Plant Manager Scott Vail, who is originally from New Jersey.
It sounds novel, but Anheuser-Busch has been converting beer lines to water lines for disaster relief dating back to the San Francisco earthquake of 1906.
Since 1988, the company has donated 71 million cans of water.
"(It) makes us feel great, a lot of people don't have opportunities to help, so we look at this actually as an opportunity to help," said Anheuser-Busch employee Sam McElveen.
Anheuser-Busch is not the only company stepping out their box to help in Sandy relief efforts.
Victoria's Secret known for sexy ladies wear generated attention for loaning their generators to the National Guard during the storm.
Hess is delivering their gasoline to rival gas stations in need.