Tiffany & Co. 'Drops a Hint' to Men Everywhere
Sometimes even the most romantic of men need a hint when it comes to buying the perfect gift for their lady love.
And sometimes even the most low-maintenance of women are tempted to give the man in their life that little nudge to ensure they don't suffer the pity of unwrapping a blender, lawn mower or new dish towel on Valentine's Day.
Now, Tiffany & Co. has made it easier for both sexes.
Introducing the "Drop a Hint" button now appearing on the famed jeweler's website, just in time for Feb. 14.
See a beautiful pair of sapphire earrings you know you'll look fabulous in? Spot an emerald-cut diamond ring you know you can't live without?
Just slide your mouse to the right of the screen, click the "Drop a Hint" button - conveniently marked by a red heart - and, voila, the link to your item of desire is marked.
A right click on the heart allows you to either bookmark the link to your screen, and not be angry when your husband or boyfriend snoops on your computer, copy the link so that you can easily, and oh-so-subtly, drop it in an email to your gift giver of choice.
A left click of your mouse simplifies the hint dropping even more. Up pops a screen that asks you to enter your "True Love's" name and email, along with your own, so that Tiffany's can send this personalized postcard:
"Dear _____: As you may know, Valentine's Day is fast approaching, but do not fret. A little bird told us that this will be a smashing success with ____.
Of course, if you have other ideas for Valentine's Day, this is just a hint."