The top Google searches associated with Newt Gingrich in South Carolina are: "Callista," "Marianne," "Newt Scandal" and "Newt Wives."  The data was compiled by Google, which said in a report that it represents relevant search data from South Carolina over the past 7 days.

Gingrich searches have surged by 698 percent in South Carolina, according to Google, compared to a 76 percent increase in search traffic for Mitt Romney.

When voters Googled Romney, they searches for: "Bio," "Mitt South Carolina," "2012? and "Mitt Platform."