Daisy Whitney’s New Media Minute: One of the most anticipated books of the year — the Walter Isaacson biography of Steve Jobs — hit bookstores this week, and that’s why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma.

In addition, the episode takes a quick look at four shopper marketing startups poised for success: Zazum, Choozon, Steelhouse and Nearbuy.