Meet BlackBerry's Belated Answer to Apple's Siri


This tech feature falls under the category of "better late than never."

BlackBerry unveiled its answer to Apple's Siri and Microsoft's Cortana today, and decided to go with a straightforward, if not so evocative, name.

Meet "BlackBerry Assistant." The voice-enabled personal assistant will run on devices with BlackBerry 10.3 and can manage everything from a user's business life to their social life.

"The more I use it, the more it learns and adapts to me," BlackBerry social media marketing lead Donny Halliwell said in a blog post.

"If you've had experience with other smartphone-based personal assistants, I think you'll be pleasantly surprised at how accurate BlackBerry Assistant is at recognizing your requests," he said.

I decided to ask Siri, which debuted in October 2011 with the iPhone 4S, what she thinks about having another "voice" on the market.

Not surprisingly, the queen bee of voice-enabled personal assistants doesn't seem too worried

"Siri, what do you think of Blackberry Assistant?" I asked. She replied: It's nice of you to ask, Alyssa, but it doesn't really matter what I think."