Oct 10, 2011 2:16pm

Is Bank of America’s $5 Monthly Debit Card Fee Fair?

gty bank america jef 111007 wblog Is Bank of Americas $5 Monthly Debit Card Fee Fair?

Scott Eells/Bloomberg/Getty Images

Is Bank of America’s plan to charge customers who use their debit card for payments $5 a month next year reasonable in terms of what such transactions cost the bank?

That depends on the math and the customer’s spending habits.  If a customer uses a debit card 25 times a month at Bank of America and each transaction nets the bank a 21-cent fee, that’s $4.75.  Under the old rules, before the decrease in debit card fees from an average of 44 cents each went into effect  Oct. 1 under the Dodd-Frank Act’s Durbin Amendment, the bank would have netted $10.

Maria Aspan, consumer finance editor with the newspaper American Banker, notes that a customer making 25 debit card transactions each month would indeed cause the bank to lose $5 it would have made before the Durbin Amendment.

A banking survey from the Federal Reserve from June found that the average, or mean, per respondent of total processing costs for all types of debit card transactions, including those on prepaid cards, was 17 cents. That 17 cents does not include fraud settlement or other services.

If a bank’s overhead costs are 17 cents a transaction on average, and they are capped in charging customers a maximum of 24 cents per purchase, they make a profit of 7 cents for each transaction.

Apparently, that 7 cents isn’t enough for Bank of America — and several other big banks are experimenting with $3 monthly fees in some markets.

For heavy debit card users, the $5 at least makes some sense. Customers who only use their debit cards a few times a month to make purchases may find the fee harder to swallow.

But Aspan cautioned that these fee estimates may not apply to Bank of America, which is the largest bank in the country.

“Because the bank is so big, its overhead costs are likely to be higher than the average as calculated by the Fed, so I doubt it’s making quite that much profit per customer,” she said.

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User Comments

Of course it is fair. B of A should be able to charge this fee if they want. But it’s also fair for consumers to pull their business and go elsewhere. I encourage people to switch to a smaller community bank or credit union. In fact, there is an effort encouraging just that. It’s called Bank Transfer Day. On November 5th, consumers are encouraged to pull their business from big national banks and switch to smaller banks and credit unions. Try googling Bank Transfer Day. There is also a Facebook page for it.

Posted by: Gordon | October 10, 2011, 3:52 pm 3:52 pm

no. it’s just an extra fee to pay for salaries . . . .

Posted by: carol | October 10, 2011, 3:56 pm 3:56 pm

keep cash out of banks. that’s the best way !

Posted by: carol | October 10, 2011, 3:57 pm 3:57 pm

I’ve opened a credit union account and am slowly transitioning my business from BOA. By January 1, that fee won’t apply to me.

Posted by: Sheila | October 10, 2011, 4:04 pm 4:04 pm

I like Bank of America. It is a good Bank. The people there are really nice. I like thier TV Commercials. I think thier signs are cool. I hope they make lots of money this year so they don’t have to fire people from thier jobs. My friends Dad got fired from Bank of America because people don’t want to pay for thier houses. If people don’t like to pay the $5.00 at Bank of America they should open thier own bank and charge people $4.99 fthen they could get rich like the banks.

Posted by: Joe | October 10, 2011, 4:08 pm 4:08 pm

Well if they do let me know, I’m counting my pennies as it is, I’ll just go back F/T to the Credit Union, I cannot afford these fees

Posted by: chapistoo | October 10, 2011, 4:38 pm 4:38 pm

how bout I keep my money at home for free

Posted by: Joey | October 10, 2011, 4:58 pm 4:58 pm

What about the other side of the Durbin Act? Isn’t this act supposed to save businesses billions of dollars where in return the consumer can enjoy the savings? If this act works the way it should, stores should be offering discounts to buyers with debit cards, since their processing fees will be at least half. In practicallity, those savings should negate the fee. Wouldn’t the person with the 25 debit transactions save 4.75 that month, essentially balancing out the 5 dollar fee? Will that happen? Nope, I doubt stores will lower their prices for it. Actually, I believe convenience stores will now all have a minimum required for any debit/credit transactions, as now they will be charged by Visa or Mastercard 21 cents for even a 2 dollar transaction.

Posted by: Alex | October 10, 2011, 5:15 pm 5:15 pm

“how bout I keep my money at home for free”–posted by Joey

There are a several reasons that will not work for a lot of people: (1) Many employers now require that payroll checks be deposited to a bank account. (2) Many creditors will not accept cash payments, (3) If your house is robbed, most home owners insurance covers no more than $200.

Posted by: savethemiddleclass | October 10, 2011, 5:20 pm 5:20 pm

Well Sheila, you sound like a 5th grader. “people don’t want to pay for thier houses” couldn’t be further from the truth. In reality, most people don’t want to LOSE their houses but the economy is in the toilet, mortgage payments skyrocketed, and way too many of those people you talk about simply lost their jobs so they don’t have the money to make their mortgage payments. For BofA to institute this fee right now, whether to maintain or increase (more likely) their profits, is unconscionable (look that up).

Posted by: TheMom | October 10, 2011, 5:36 pm 5:36 pm

Well Sheila is a fifth grader but not smarter then such! As for BOF i hope they go down like NETFLIX. Where in the hell their CEO come up with those stupid ideas,,,,and the boards just listen. They are OUT OF REALITY!!! I have just closed the checking acc from them and Money Market too. I hope you do the same….

Posted by: john | October 10, 2011, 5:58 pm 5:58 pm

Is it really that hard to see that “Joe” posted the comment TheMom was talking about?

Posted by: Alex | October 10, 2011, 6:00 pm 6:00 pm

This fee is a specious argument. When banks demand you have a certain minimum (even if you have direct deposit that waives this), you let them earn interest off the money you keep in there. That’s plenty for profiting. And what about savings from Check 21. Good grief, how much is enough. Sure, they are allowed to make money, but see what’s happening to NetFlix? Frankly, if anything, this is encouraging me to open a credit card to get around this AND earn cash back.

Posted by: JDN | October 10, 2011, 6:09 pm 6:09 pm

How is this even an issue? Take any other industry, say food. I went to a restaurant today and they had the nerve to—get this—charge me for my burrito! Get real. People are complaining about 17 cents/day. And like the article says, before the government price fixing, many people were already paying this, just in a different form. I guess it is unfair to the people who only occasionally use their debit card, but the government has made it impossible for banks to fairly do profitable business with these customers. I don’t blame BofA one bit, and I really like their new CEO.

Posted by: John | October 10, 2011, 6:30 pm 6:30 pm

What I don’t like, is the government gets them to come down on their charges. Then they just turn around and charge up something else to make up for it. The customer pays for it. Where is our benefit from what the government does. They are made to lower our APR rates. Then they cange to veribable rates to make up for their loses. And we pay for it.

Posted by: Wetbet20 | October 10, 2011, 7:03 pm 7:03 pm

Fair? Well, they can charge what they want to make up for it. Either way, I just pulled my money out of there for other reasons. However, I wouldn’t complain if they charged a per transaction fee to make up for the cost. If someone uses their card once per month and BoA is only losing 20 cents for that transaction, it would be acceptable for them to make up the difference. $5 is unfair, however legal it is. But in the end, you can complain all you want, but words don’t mean anything to banks. Send the message by where you keep your money.

Posted by: Paula | October 10, 2011, 10:59 pm 10:59 pm

I think (and hope) that Sheila was being facetious.

Posted by: Paula | October 10, 2011, 11:04 pm 11:04 pm

You have to remember that at the enf of the day you decide how you choose to do your banking. I can certainly say that keeping your money at home is not really a good option. How do you pay your bills? what about food? And other resposibilities? You could do prepaid cards, but how much do they charge? and if you do go that route whatif you need to cash a check? you still need to go somewherefor that. How much are you going to pay there? If you loose your card how long will you have to wait to receive another one? Yes its alotof questions, but we forget to ask ourselves. Whatever discision you make think about every aspect of having an account, not just with BOFA but with all banks. What are you getting outof your bank account? The way times are with the economy an all, you need abank that will give u a service for having an account w/ them. If you have FRAUD, or someone steals your identity, need a covenient way to pay bills, need to establish credit for other things to come. People forget about these things. The fact of the matter is, there’s alot of changes occuring in the way banks do business, all banks!

Posted by: Jose | October 11, 2011, 12:35 am 12:35 am

It’s a business. If you don’t like it take your business elsewhere. Problem solved. However, the dems want those in charge to be imprisoned or killed. Just look at what’s being said in the media the past week. One famous dem even wanted to behead those on Wall Street for all the public to see.

Posted by: afkbrad | October 11, 2011, 5:43 am 5:43 am

There is a split in financial institutions but is not yet complete. If you want banks to do primary banking (savings, checking, home and personal and local business loans), stick with smaller regional banks and credit unions. The larger banks are transitioning to wealth management companies complete with affiliated brokerage services, hence the need for wealthier depositors and fewer basic checking/savings users. That’s why they charge the little guy fees that they don’t charge the large depositors, to drive them away. They will keep them as depositors as long as they can make money off them but don’t really need them. Eventually you will see the BoA, Citi, Chase and other big banks stop true banking as most people think of it.

Posted by: Floretta | October 11, 2011, 6:04 am 6:04 am

In a free market economy, the best way to express your displeasure with a company is to not do business with them. Instead of picketing Wall Street, people should start doing more business with small businesses.

Posted by: Brian Levine | October 11, 2011, 6:07 am 6:07 am

Record profits during a nasty recession after our taxpayer money bailed them out. Now they feel they can make up any new fee to extort more after the lawmakers tell them to stop ripping off charge card holders. So, no. Not fair. I can’t believe how many take up for this stuff. Capitalism doesn’t mean extort the country.

Posted by: Secondlook | October 11, 2011, 6:14 am 6:14 am

Stop crying and put your account elsewhere,

Posted by: hkdakota | October 11, 2011, 6:25 am 6:25 am

Stop crying and realize Obama was voted in fairly in the country and conservatives don’t always get everything their way either. Stop crying Obama needs to make jobs, after your team there claimed prior to Obama the government wasn’t in the business of making jobs. A conservative saying to stop crying right now is a joke. It’s all you do.

Posted by: Secondlook | October 11, 2011, 6:32 am 6:32 am

I kinda like the idea that they are reporting record profits in a nasty recession (by the way, they are NOT…the profits for most of 2010 and into 2011 are down by about 37.5%…but, hey, libs like to drop “factoids and data” that they either make up or misunderstand) as gospel. The stock price of BofA has dropped from over 19 dollars a share to about six dollars. But IF BofA were making record profits I would say that that’s a good thing. Something our economy needs. They are no more “ripping off” charge card holders than any other Visa, Master Card, or American Express providers. But this story has nothing to do with charge card holders. It is talking about debit card holders and users. Like me. I don’t particularly like paying $5.00 a month to use my debit card, but don’t hate it enough that I’ll move my money. It’s a great convenience for me and I don’t have to carry my checkbook around (which, by the way, I pay a fee for each time I write a check). Besides, if you are a BofA customer AND you maintain a relationship with them either by keeping a minimum balance OR by becoming an investor with them, then the fee is waived. And as for extorting the country…what a silly claim. That’s like saying that Ruth’s Cris Steakhouse is “extorting” the country because they charge 100 dollars for one of their (quite delicios) steaks. I didn’t feel extorted in the least when I took my wife there for our anniversary. Won’t eat there on a regular basis because I can always go to Outback and get a good steak for a lot less. Ruth’s is not the only steak house in town. IF BofA were the only bank in the country, and you HAD to use them, then you might have an argument that we are being “extorted”. There is a simple solution: You don’t want to pay the fee? Patronize another bank. If enough people in the country are that upset and hysterical about it as you are, then BofA will lose enough customers that it will get their attention. (gee, would you then say that the people of the US are “extorting” BofA??). Until BofA becomes an oligopoly or monopoly, it is not up to the government to tell a corporation what it may or may not earn in profits: It is up to the customers of that corporation. And THAT’s what capitalism is all about, and it’s a beautiful thing.

Posted by: ncpilot15 | October 11, 2011, 6:50 am 6:50 am

Financial and credit card reform never worked out. Banks never blinked a eye. They just passed the cost on down to the consumer.

Posted by: specmach | October 11, 2011, 6:53 am 6:53 am

Bank of America along with every other bank is a crook, and the sooner we realize this the sooner we can get a revolt going against these big banks. Our issue here in the states is that we aren’t willing to look at the truths presented to us in our daily interactions and put to use our fury/anger in a positive manner. Instead of blogging about the injustices, we should do as Syria, Egypt, England, and many of the middle eastern/european countries have done and fight evil with evil.

Posted by: ant | October 11, 2011, 6:57 am 6:57 am

What I see everyday in new york is a shame, the people are out there protesting, but honestly they have no direction/ leadership, or tactic in tackling the wall street folk. I don’t see a bright future in this country and the reason for it mainly centers around the inability for democrat and republican to come together and agree on one thing. Maybe its time to split the country down the mason dixon and see which side prevails, and for eternity, that side will be the only rulers of the land due to their ability to keep their side of the country moving in the right direction. OH but wait, seeing that grimy politicians are involved they’ll probably manipulate the system in such a way that they seem like they’re winning but in reality they’ve just caused hyper inflation, and everyone in their land is a millionaire. FML!

Posted by: ant | October 11, 2011, 6:57 am 6:57 am

Specmach, you are exactly right….corporations will ALWAYS pass the cost on down to the consumer…so what do you suppose is going to happen to the cost of goods if and when obama raises taxes on corporations? And if they are not allowed to pass the costs on (as some in here so adamently whine about), then what is the next step? Laying off employees. Perhaps the government should be given the power to prohibit a company from laying off employees???

Posted by: ncpilot15 | October 11, 2011, 6:57 am 6:57 am

“Is Bank of America’s plan to charge customers who use their debit card for payments $5 a month next year reasonable…” +++++ I don’t think the fees are fair -they’re used to subsidize investment banking problems- BUT!!!! This is a MISREPRESENTATION of the fee because it doesn’t mention that it does NOT apply to the vast majority of customers who have either direct deposit or a certain minimum deposited. Of course, that means if you don’t get a payroll or pension check and are trying to begin saving to build a life, BofA is chasing you away or charging you while not charging others who may have no savings but simply direct deposit their checks at BofA. In any case, for shame BofA – the customer is doing YOU the favor by letting you hold on to his/her money, not the other way around.

Posted by: The_Mick | October 11, 2011, 6:58 am 6:58 am

So, ant…what would your revolt against the big banks look like? Tell us about this “fighting evil with evil”. I’m really curious as to what your goal would be. You and I already have the power to take on the banks and any other corporation and it doesn’t involve any “evil” at all. Just stop patronizing a company that causes you such angst. When enough people feel the same way you do about a particular company…..then that company will either change their “evil” ways or will cease to exist……

Posted by: ncpilot15 | October 11, 2011, 7:02 am 7:02 am

Mick…I would much rather have the customers subsidize investment banking problems than have ALL of us (the taxpayers) subsidize them, now wouldn’t you? Isn’t that much fairer? You don’t like BofA…..but I do. So why should YOU have to subsidize MY bank? Or car manufacturer or unions for that matter. Or Solyndra and other green companies?

Posted by: ncpilot15 | October 11, 2011, 7:05 am 7:05 am

I have been a BOA customer for years as Fleet bought Baybank, then BOA bought Fleet. It is too expensive to continue doing banking with a foreign bank and you get nothing for the money leave in the bank. Tome to switch banks. From the looks of BOA, they are slowly going out of business anyway.Going with a customer oriented Credit Union.

Posted by: Bduce | October 11, 2011, 7:14 am 7:14 am

That is the way to do it BDUCE. It’s the way the system is supposed to work. If and when BofA gets too expensive (or too “greedy”) for me, I’ll move my money also. As it is right now, the benefits that I get from my home town branch of BofA outweigh the monetary costs and outweigh my aggravation with them. So I’ll hang with them for a bit longer. But what you are doing is exactly what needs to be done

Posted by: ncpilot15 | October 11, 2011, 7:22 am 7:22 am

making less profit is not a loss of profit.
when banks went to debit cards and reduced bank tellers they said it would be good for all and save money,be faster.now its for their profit.
now that big banks go to the Fed and get money at super low rates they don’t need the balance on hand in your account to loan out money .
the real cost of a ATM transaction is hidden and they do charge a fee to stores.
the banks will push us back to a cash economy

Posted by: John T Walker | October 11, 2011, 7:58 am 7:58 am

Pushing us back to a cash economy might not bee such a bad thing. Maybe then, people will recognize that they can’t “have it all and have it now”. And, of course, there will always be the electronic economy because the economy has become global. We could not get back to a pure cash economy. That the banks can go to the govt to get money at super low rates IS a double-edged sword. The banks don’t have to pay high interest rates in the savings accounts (bad for me), but on the other hand, lending rates are also at an historical low for mortgages, cars, and even some credit cards. The ATM fees are not that well hidden….mine have been listed on my account agreement with BofA from the beginning…and it’s not at all in the “small print”. And, yes, the stores are charged a fee…and all was well with that….until DICK durban decided to play “middle-class hero” and limit how much the banks could charge the stores. And that boneheaded move was the genesis of this whole uproar over BofA deciding to charge the customers the $5.00 fee to make up for losses from the stores. It gained nothing for the consumers at all…..the stores pay a lower fee, but has anyone seen the stores lowering their prices in reaction to that? Nope. But where is the liberal outrage over that? Now the evil stores are daring to make a profit! Can you imagine??? How DARE they? So we consumers don’t realize any gain from DICK durban’s addendum bill, and we DO get hit with this new fee from the bank…..It’s just the kind of things that happen when the inmates take over the asylum.

Posted by: ncpilot15 | October 11, 2011, 8:13 am 8:13 am

I believe that the 5 dollar a month fee is only on the less elite accounts of bank of america customers. Does anyone know otherwise? Either way, I can’t take it anymore! They are so obnoxious! Asking for help from the government and then turning around and taking from its own customers. I can’t wait to close all of our accounts! Not that it really matters to them. So happy I opened an account at a bank that has been the same for the last 100+ years. Complete with great CUSTOMER focused service and no bailouts. How bout them apples bank of america?

Posted by: Katie | October 11, 2011, 9:03 am 9:03 am

so you want to charge me to use my own money.. Screw that i’ll be pulling my money and sadly all banks will suffer because i won’t use banks anymore.. My local party store can get my % of money from cashing it there.
This will also help the post office as they will be getting more people using snail mail inplace of accounts.
BOA if you continue to move forward with this you will be asking the government for more money again.. If you do anything remove the matching rolling change crap.

Posted by: April | October 11, 2011, 9:39 am 9:39 am

No it is not fair it its past time we show the banks who are the boss (since it is OUR money) everyone shold go close there accounts, pluu all your money out until they treat us right! It is OUR MONEY!!!

Posted by: WHY | October 11, 2011, 11:16 am 11:16 am

The debit card fee is much more fair than the egregious interest rates being charged on credit cards. I thought Dodd-Franke was supposed to protect us from this. I can only imagine what low wage consumers who can ill-afford all of the expense are paying on their credit cards. This debit card fee pales by comparison.

Posted by: Walt | October 11, 2011, 11:57 am 11:57 am

I don’t think it is fair. If they get away with this now, what is to stop BofA from increasing the fee to $10 next year or $25 the year after that? Why not charge an extra $15 for having a checking account each month?

Posted by: Gail | October 11, 2011, 3:21 pm 3:21 pm

Why do people keep banking with BofA? I hope they go down and go down hard. What a terrible bank!!!! They don’t treat their employees or customers well at all. Horrible service to boot!! Sooooo many FEE$$$$$$. They were happy to take the bailout $ and give the corp big wigs nice bonuses.Bye Bye BOA………

Posted by: BofA Stinks | October 11, 2011, 4:18 pm 4:18 pm

“It’s OUR money” “How dare they charge us to use OUR money?!!” Good grief! What a glaring display of lack of knowledge of even the most basic concepts of businesses. Hey, try this to help you understand why they can charge you to use your money. It’s because it’s in THEIR bank vaults. It’s because they have to pay tellers. And they have to build buildings. And they have to have a huge infrastructure that is as safe as possible from miscreants and hackers. And they have to pay liability insurance in case you get hurt in one of their banks. Look, how silly would it sound to you if I were to cry, “It’s MY body! How dare the hotel charge me to put MY body to sleep in their room?!!” “Hey, it’s MY dog. How dare the vet charge me to give him a rabies shot?!” Oh, I know…”How dare the grocery store charge me for food….after all, it’s going into MY belly” Yeah, ladies,it IS your money (probably some of mine there in your account too)….but it is the banks’ property in which you are storing that money. And it is the banks equipment you are using do your transactions (well, except for the drug transactions you are evidently doing quite often on the corner of “walk” and “Don’t walk”). Are you really naive enough to demand that he banks do this for free?? Good Grief….why don’t you find something really worthwhile to cry about instead of letting obama and his clowns lead you off to battle in his class warfare? How about whining to him to stop his campaigning and start doing what he is being paid to do….lead this nation.

Posted by: ncpilot15 | October 11, 2011, 4:28 pm 4:28 pm

you are right, “bofa stinks”…the banks should never have taken the bailout money. But more importantly, they never should have been offered the bail out money. Who’s the bigger sinner in this case? Who’s the bigger sinner? The drug addict (the banks) or the drug pusher (obama)?

Posted by: ncpilot15 | October 11, 2011, 4:30 pm 4:30 pm

Well “NCPILOT15″ your comments makes sense as well. I agree…..The drug pusher needs to stop pushing….no more bail outs with tax payer money. Did they offer all business that were financially strapped and failing some $$$. No wonder this country is in the shape it’s in these days. Thanks god election time is nearing. Time for a change………………………

Posted by: BofA Stinks | October 11, 2011, 6:35 pm 6:35 pm

I am leaving BofA after being a customer since 1985. It is clear that the bank is trying to shed unprofitable customers and cater to people with automatic deposits, the upper classes and corporations. The bankers won’t say this to the media, but they know that raising fees will only piss off the customers the bank is glad to be rid of. When all the news blows over they will go back to reaping in billions from less bothersome and more profitable customers, as we peons shift are meager sheckles to another local bank. Just as planned.

Posted by: Pete | October 12, 2011, 2:22 am 2:22 am

Let’s review class for the test:
1. Government forces banks to lend to people who want, but can’t afford
2. Banks must obey the Government and make loans to people who have no business borrowing.
3. Suprise , When real estate takes downturn , borrowers stop paying (coincidence)
4. Banks suffer massive losses as loan portfolios tank.
5.Government and media crucify greedy banks for making bad loans and not forgiving principal.
6. Lemmings believe everything they read in media and form Occupy Wall Street
7. Same borrowers join the reelect corrupt politicians campaign and Deem banks as the bad guys.
8. Government comes to rescue and borrows huge sums of cash it knows it can’t pay back, sound familiar? Where did that cash go?

Conclusion? Wall Street is bad, Government is good. Now who’s the 5th grader?

Posted by: Joe | October 12, 2011, 10:19 am 10:19 am

I just opened an account with Ally bank…screw B of A and their greedy fees…bye bye B of A…

Posted by: Ralph1011 | October 12, 2011, 4:12 pm 4:12 pm

I think the person to ask would be Senator Dick Durbin–Democrat of course!! The government meddling in private industry often leads to unintended consequences costing the American taxpayer more money!! Just think of the Community Reinvestment Act and all the unintended consequences our economy suffered as a result of Fannie and Freddie and the Democratic politicians thinking they know what is best for us. I think we have proven that just isn’t the case.

Posted by: whathappened08 | October 12, 2011, 6:23 pm 6:23 pm

credit union ……… Im going to close my account and change my deposits to a credit union …Im tire of the fees from bank of america

Posted by: nunyensenat | October 20, 2011, 12:37 am 12:37 am

We are Bank of America customers as we move around quite a bit. We’ve recently relocated to Utah, where there are NO BoA ATMs or office branches. We have no choice but to use our debit card for purchases. We hate to switch banks because we have so much linked to our BoA accounts (payroll, auto bill pay, etc) but it’s almost like BoA doesn’t care…we’ll be switching!

Posted by: Jennifer | October 20, 2011, 11:46 am 11:46 am

Bank of America, has being in trouble time and time again. Their CEO’s are overpaid, and they made some terrible decisions for Bank of America. These guys, are the problem, greed won’t pay, either customers will go back to writing checks to avoid this ridiculous ATM fee, or they will simply walk away from Bank of America. Bank of America troubles are due to their bad loans they made, they simply ignored the red flags when making these loans, and now they want to recover some of their losses through their customers, and it won’t work.

Posted by: Francesca | October 28, 2011, 1:10 pm 1:10 pm

So let’s see? $6 a day at Starbucks for a Cafe Espresso Mocha that clogs your arteries and makes you diabetic and fat ,makes sense, but a bank charging $5/ monthly service fee for debit cards (which are linked to your checking account and very convenient) doesn’t make sense?? Come on, get a reality check people.

Posted by: BlogShag | October 28, 2011, 4:04 pm 4:04 pm

Charging a fee for debit card use is completely absurd esp when the CEO is getting million dollar bonuses. I dont ever recall hearing the CEO offering to take a pay cut or turn down their bonus in an effort to save their company any money or to save their employees from being laid off. I dont see the CEO or president offering to help the families of their laid off workers through these hard economic times and I suspect I never will. This country for all of its greatness needs to stop and take a look at how we are treating our people. How can we march into other countries and tell them how to live and “protect their human rights” if we are not even taking care of the people here. We dont really care about our human rights, if we did we would not be in the situation we are in now. Take more from the poor when they do not have anything as it is. For a big bank like BofA or any of the big banks to charge a fee for this use is nothing but pure GREED. Have we not learned what the consequences of greed are yet? Have we all been asleep for the last 3 years (really a lot longer than that). People wake, take action, change banks. When there is a run on the bank and they see money is flowing out, they will come around or they will fail. Maybe its time for them to fail. BofA was the biggest lender of sub prime mortgages, they received quite a large bail out from YOUR money, do they REALLY need more? If you cannot afford it, you dont need it. Live with in your means.

Posted by: riepenac | October 28, 2011, 4:43 pm 4:43 pm

“We will find out if customers complain and move, or just complain,” he said. “We will take all that in time and we will make our decision.” what a statement, they dont know what they are doing, people please show them, and close your account.. if they let you….

Posted by: chris elens | October 29, 2011, 7:53 am 7:53 am

Define fair? Typically if a business makes their price and fees well known it is fair. The consumer can decide if it is worthwhile to make the purchase or give this company their business. With so many banks out there it may be a matter of deciding whether the convenient location of your BOA makes it worthwhile to accept the $5 fee. –

In this article numbers are tossed are around without explanation. Is it a 21 cent fee or a 24 cent fee? It is stated that the average cost to the bank is 17 cents (not including the cost of fraud) and 24 cents will be charged which will net 7 cents to the bank. No explanation is give on how the fee went 21 to 24 cents (the banks may also charge an average of 3 cents for fraud protection). If you assume that 3 cents is a banks per transaction fraud cost then their cost per transaction is 20 cents and they will net an average of 4 cents. If BOA has high processing cost perhaps they are losing money on each transaction?

Posted by: StevenR | October 29, 2011, 9:34 am 9:34 am

Does it affect us if we use the credit option of the debit card? I rarely use the debit side since I get bonus points for “credit”.

Posted by: Bree | November 1, 2011, 9:53 pm 9:53 pm

Think BIG not small. $5 multiply by the number of BOA’s customers who get this fee = $$$$$$$$$. Let see if we plot in a number of customers who get this fee: $5 X 100,000 (this # can be bigger) BOA’s customers = $500,000 per month. 12 months in a year X $500,000 = $6,000,000 per year. Now is that a small amount of money. It’s just another way for Bank of America to paid their way through their own corrupted business practices using YOUR MONEY.

Posted by: Xue | January 20, 2012, 9:45 pm 9:45 pm

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