(Jeff Chiu/AP Photo)

A small, private funeral was taking place for Apple co-founder Steve Jobs today, the Wall Street Journal reported and ABC News confirmed with a person familiar with the matter.

The location and time of the event was not known, however.

After Jobs passed away on Wednesday, Apple CEO Tim Cook said the company is planning “a celebration of Steve’s extraordinary life for Apple employees that will take place soon” – believed to be separate from today’s event.

A statement from Jobs’ family on Wednesday evening said that he “died peacefully today surrounded by his family.”

“We are grateful for the support and kindness of those who share our feelings for Steve,” the statement said. “We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.”

Jobs and his wife, Laurene Powell, married in 1991 and had three children: Reed Paul, Erin Sienna and Eve.

Jobs’ health was cloaked in secrecy for much of the past five years as, it is believed, he deteriorated from pancreatic cancer.