Jason Wu for Target to Hit Stores on Sunday

Jan 31, 2012 2:56pm
ht jason wu target nt 120131 wblog Jason Wu for Target to Hit Stores on Sunday

(Image credit: Target)

Target will launch its latest limited-edition designer collection from Michelle Obama-favorite Jason Wu on Sunday. Wu famously designed the white evening gown that the first lady wore to the presidential inaugural ball in 2009.

The collection is made up of 53 pieces including dresses, skirts, tops, short, bags and scarves. Wu said it is inspired the idea of an American girl in Paris. Apparel ranges from $19.99 to $59.99 and accessories are $19.99 to $49.99. Luxury department stores sell Jason Wu pieces that can retail for upwards of $3,000.

The collection features floral patterns, fitted silhouettes and blacks and whites paired with bold colors for the spring.  The collection’s exclusive muse, according to Target, is an illustrated black cat named Milu that appears on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.

“By working with Target I was able to create an accessible collection that reflects my sophisticated design aesthetic,” Wu said in a statement. “As with my main collection, special attention has been considered into every detail and I can’t wait to see girls wearing and enjoying the collection.”

The collection will be available from Feb. 5 to March 6, or as long as supplies last.

A number of the pieces have already shown up on eBay after last week’s launch party and pre-sale event. Some are being sold for double or triple their store prices.

Target’s most recent high-fashion collaboration was with Missoni, which caused a frenzy both in-stores and online. The store’s website crashed the day the collection went on sale and items sold out almost instantly, causing a great deal of customer backlash.

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