Jason Wu for Target: Fashion for the Masses

By Olivia Katrandjian

Feb 5, 2012 2:17pm

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While football fans are gearing up for the Super Bowl, fashion fans may be heading to Target today, where designer Jason Wu is unveiling an affordable Parisian-inspired line that features delicate blouses, pleated skirts, handbags and clutches.

While luxury department stores can sell Jason Wu items for almost $5000, Target is selling almost 60 items, including women’s clothing and accessories, for under $60.

The collection became available Sunday morning, and already many of the items are sold out online.

Click here to view a slideshow of High Fashion for the Masses.

According to a Target news release, “the collection’s Parisian inspiration is found in Wu’s exclusive muse for Target, Milu, a mischievous, illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.”

First Lady Michelle Obama and actress Blake Lively are fans of Wu’s designs.

“His lines are so beautiful. He’s so classic and elegant and really timeless. He has such iconic shapes,” said Lively.

Actress Chlore Moretz was among Wu’s celebrity pals who stopped by the launch party at Skylight SOHO in New York.

“I do shop at Target. Duh! Tar-zhay. That’s what happens. What’s up. That little dog sells me every time,” said Moretz.

“I just think it’s awesome it’s going to be affordable. So I’m re-naming Super Bowl Sunday ‘Jason Wu for Target Day,’” said actress Emily Rossum, who attended the launch party dressed in pieces from Wu’s Target collection.

So far, the launch of Wu’s collection has been calmer than when the Italian company Missoni launched a collection for Target in Sept. 2011.

In many stores, the Missoni collection sold out the day it became available, and so many shoppers tried to buy the products online that the retailer’s website crashed.

Target, which has also offered a collection by designer Zac Posen, is not the only “discount” store to partner with celebrity and luxury designers.

H&M teamed up with designers Roberto Cavalli and Versace, and Karl Lagerfeld, the creative director for Chanel — designers who believe high fashion should be available not only to those who can afford to spend $4,800 on a dress.

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