If you could create a potato chip flavor, what would it be?
Nearly four million people took the challenge issued by Lays when the potato chip company asked the public to come up with its next new flavors in its “Do Us a Flavor” contest.
On Facebook, aspiring creators threw out their suggestions, which included chipotle and jack cheese, pepperoni pizza, barbecue pork chops and even steak and eggs.
This morning the creators of the three flavors selected as the finalists appeared on “Good Morning America.”
Christina Abu-Judom from Phoenix suggested Chicken & Waffles because that’s her favorite meal.
“Chicken and waffles is one of my family’s favorite things to eat,” Abu-Judom said on “GMA.” “The inspiration is truly my nephew who one time I actually stole a bite of his waffle and he hasn’t let me live it down since.”
Karen Weber-Mendham of Land O’ Lakes, Wis., suggested Cheesy Garlic Bread because, when she and her family go out for pizza, they love to snack on cheesy garlic bread while they’re awaiting their main meal.
“I have three kids and they’re always hungry,” she said. “I figured if they love it [cheesy garlic bread] that much, then everyone else will too.”
Tyler Raineri suggested Sriracha as the new flavor because his grandmother passed down her love for the spicy Thai hot sauce.
“She used to make homemade chips and we used to dip them in Sriracha sauce,” Raineri said. “I was actually eating them when I saw the Lays’ flavor commercial and decided I have to enter my chip.”
The stakes are high for the three flavor creators. The winner of the contest will receive $1 million or 1 percent of their flavor’s 2013 net sales, whichever is higher. The two runners-up will each win $50,000.
To submit a flavor idea for the contest, fans were asked to provide their flavor name, up to three possible ingredients and a description or inspiration for their flavor.
A judging panel that included actress Eva Longoria and chef Michael Symon narrowed down the initial submissions to the final three.